I have a big interest in how people behave and especially, how groups of people behave. That's why I have my Masters in Sociology. After graduating, I worked for a market research company. As a market researcher, I conducted a lot of (customers satisfaction) surveys, always using behavioral science as a basis. I helped businesses with their need to find out more about their audience. Conducting surveys is a great tool to get to know the strong sides and weaknesses of a company through the eyes of their customers. After working for more than 2 years in offline marketing, I needed a new challenge and found this at Yoast. The focus on online marketing is what drew me to Yoast. I started working at Yoast as a review consultant in November 2013 and I rapidly found out that having a sociological background really helps when learning about SEO and the way Google behaves. Because Google’s algorithm is based on the way they think people behave on the internet.
You can find Annelieke on: Linkedin
I’ve analyzed and helped over 300 websites with their SEO. It’s my strength to find out what visitors expect from a particular website. That really comes in handy because often, websites don’t meet their visitor’s needs. I see it as my mission to give people a website review that’s practical and easy to understand.
After being an SEO consultant for a couple of years, I turned my focus to Research. Analyzing data in Google Analytics, doing SEO research and conducting customer research surveys.
I live near Nijmegen with my daughter. In my spare time I love to sing and love taking on DIY projects to make my home more cozy and organized.
When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism […]
Read: "Create your first report in Google Data Studio"
I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to […]
Read: "5 Google Analytics segments for your blog"
The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that. […]
Read: "The power of the landing page in Google Analytics"
Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this […]
Read: "How Google Analytics wants to help you"
Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce […]
Read: "Analytics: 5 tips to measure your Black Friday success"
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your […]
Read: "Sequence segments in Google Analytics"
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy […]
Read: "Check your image search traffic in Google Analytics"
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to […]
Read: "Secondary dimensions in Google Analytics"
This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to […]
Read: "3 exercises to have more fun with Google Analytics"
Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for […]
Read: "How to create a Google Search Console dashboard"
