I have a big interest in how people behave and especially, how groups of people behave. That’s why I have my Masters in Sociology. After graduating, I worked for a market research company. As a market researcher, I conducted a lot of (customers satisfaction) surveys, always using behavioral science as a basis. I helped businesses with their need to find out more about their audience. Conducting surveys is a great tool to get to know the strong sides and weaknesses of a company through the eyes of their customers. After working for more than 2 years in offline marketing, I needed a new challenge and found this at Yoast. The focus on online marketing is what drew me to Yoast.
I started working at Yoast as a review consultant in November 2013 and I rapidly found out that having a sociological background really helps when learning about SEO and the way Google behaves. Because Google’s algorithm is based on the way they think people behave on the internet.
I’ve analyzed and helped over 300 websites with their SEO. It’s my strength to find out what visitors expect from a particular website. That really comes in handy because often, websites don’t meet their visitor’s needs. I see it as my mission to give people a website review that’s practical and easy to understand.
After being an SEO consultant for a couple of years, I turned my focus to Research. Analyzing data in Google Analytics, doing SEO research and conducting customer research surveys.
I live near Nijmegen with my daughter. In my spare time I love to sing and love taking on DIY projects to make my home more cozy and organized.