Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Ask Yoast: Block your site’s search results pages?

22 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: blocking search result pages

Every website should have a decent internal search functionality that shows the visitors search results that fit their search query. However, those search results pages on your site don’t need to be shown in Google’s search results. In fact, Google advises against this too; it’s not a great user experience to click on a Google search result, »

Category: Technical SEO
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Meta keywords: why we don’t use them

17 May 2017 by Joost de Valk » - 25 Comments

meta keywords tag - don't use it

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries »

Categories: Content SEO, Technical SEO
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Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: blocking search result pages

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of »

Category: Content SEO
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Ask Yoast: Create profiles on online platforms?

8 May 2017 by Joost de Valk » - 3 Comments

Ask Yoast: blocking search result pages

Nowadays there are a lot of online platforms where you can create your business profile. The idea is that you can be found on those platforms and that the backlinks to your site will benefit your SEO. But is it really worth investing your time and money in those kind of directories? Get the answer in this Ask »

Category: SEO basics
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Yoast SEO 4.7: Introducing Italian

2 May 2017 by Joost de Valk » - 7 Comments

Yoast SEO 4.7

Yoast SEO now supports transition words for the Italian language so the content analysis feature can give you more detailed information about the readability of your post. This is the first step in providing full support for Italian. The Insights and Internal Linking Suggestion features will soon follow. We’ve also added a new check to »

Category: Announcements
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Ask Yoast: Give a division a separate domain?

1 May 2017 by Joost de Valk » - 8 Comments

Ask Yoast: division on seperate domain

A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on »

Category: Technical SEO
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Out of stock product – what to do with product page?

24 April 2017 by Joost de Valk » - 12 Comments

Ask Yoast: division on seperate domain

If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best »

Category: eCommerce
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Ask Yoast: Publishing in another language and SEO

18 April 2017 by Joost de Valk » - 8 Comments

Ask Yoast: division on seperate domain

If you’re creating content for a website, you might want to, occasionally, publish an article in a language different from the language of your other content. However, it’s difficult to rank with one specific article that’s written in a language that differs from the rest. So what should you do to improve the SEO of that article? In this »

Category: Technical SEO
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Yoast SEO 4.6: the cornerstone content update

11 April 2017 by Joost de Valk » - 6 Comments

Yoast SEO 4.6

Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the chance of these articles ranking in the search engines. Build your site as the ancient Egyptians »

Category: Announcements
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Ask Yoast: Video on YouTube or on my own site?

7 April 2017 by Joost de Valk » - 11 Comments

Ask Yoast: division on seperate domain

Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use »

Category: Social Media
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