So I'm in Kilkenny, Ireland for WordCamp Ireland, and I'm having a complete blast, thanks in large part to the great organization done by Sabrina Dent and Katherine Nolan. The tech track is absolutely blowing my mind: it's really techy!
The people here are great: I met a lot of awesome people, basically to be separated [...]

We blog about optimizing your website all the time here at Yoast, and we usually give you tips and tricks you can implement straight away on how to do that. Now it's time that we improve what we do, here at Yoast.com. So it's time for a short survey, I'd be very grateful if you [...]

Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result:

Now I hadn't paid too much attention to this new feature until we started testing a new search traffic monitoring tool we've built at OrangeValley, [...]

In his previous post here on Yoast, Frederick explained why you should use Microformats to increase the CTR from Google. In the comments of that post, people were asking if there are plugins to easily implement this in your theme. While those are probably a bit hard to do, I though it would be good [...]

Conversion rate optimization is now more of an exact science thanks to Google's adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.

I've been working on a secret (side) project for 3-4 months now, way longer than I ever intended to work on it, but it's now ready for release. I'm ready to show you Quix, a tool I think is very cool, which I've shared with quite a few of my friends already who all like [...]

As a result of last nights post, I dove in and added a check to my Robots Meta plugin that checks whether you're allowing search engines to spider your site.
If not, it'll throw an ugly warning on each and every page until you fix it:

The code for it is easy, and as I'd like other [...]

Ok I just had to post this, as it's too funny. I got a Google Alert this afternoon for this post, which mentioned one of my plugins as being listed by Web Designer Magazine. So, I Googled them, as the post didn't link to them, and got this result:

Notice something? I know I did: there's [...]