Latest Posts

Conversion rate optimization: hypothesise first, then test

Conversion rate optimization: hypothesise first, then test

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people…

You can’t content-market your way through life

You can’t content-market your way through life

About a week ago, Olivier Blanchard, one of the few people who pride themselves on working in social media whose posts I actually enjoy reading, wrote a post on his blog. Now you might think that’s not very news worthy, but it was his first post since February 25th. Up until that time he had…

Schema.org & Genesis 2.0

Schema.org & Genesis 2.0

About a week ago, we “migrated” Yoast.com to Genesis 2.0, in the process we switched to their new HTML5 / Schema.org code and we slightly updated our design, making the header shorter and making improvements to our responsive design. This was a bit of work, but not even half as much as that sounds like…

How to cloak your affiliate links

How to cloak your affiliate links

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote…

WordPress SEO Community & Roadmap

WordPress SEO Community & Roadmap

Our WordPress SEO plugin has been getting more and more downloads, bringing it to the top of the most downloaded plugin chart on WordPress.org fairly regularly. With that comes more interest from other developers as well, which is something we absolutely love, but is kind of impossible to manage properly on WordPress.org. Which is why we’ve…

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Latest WordPress Plugin & Theme Reviews

Cron View

A simple plugin to look at the active WP-cron jobs, displaying the next due, schedule and the hook called. Easy & useful for developers playing with cron!

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WP-Cron Control

Take control of WP-Cron. Prevents missing scheduled posts, race conditions in WP-Cron and other cron issues by allowing you to setup a system cron.

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