8 June 2022
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Marieke van de Rakt
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …
Read: "How to adapt your content SEO strategy"
2 June 2022
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Sam Alderson
Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible to everyone? Would you know where to start if someone from your c-suite said that you needed to implement a more accessible approach to your social strategy? In this blog …
Read: "Accessibility in social media"
24 May 2022
Phil Nottingham
We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. And then we’ll discuss how to do Youtube SEO. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit: relevancy and authority. Relevancy Transcripts and …
Read: "YouTube SEO in 5 minutes"
23 May 2022
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Marieke van de Rakt
Yoast SEO Premium comes with a great functionality that will help you write SEO-friendly texts. We put a lot of work and care into developing it, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it …
Read: "Premium SEO analysis: As smart as Google"
9 May 2022
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Marieke van de Rakt
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …
Read: "Link building from a holistic SEO perspective"
3 May 2022
Willemien Hallebeek
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we …
Read: "Update or delete? Cleaning up old content on your site"
21 April 2022
Sam Alderson
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s …
Read: "10 copywriting tips for social media"
20 April 2022
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Marieke van de Rakt
It’s time to clean up your old content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in …
Read: "Clean up your old content with our SEO workout!"