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Omar Reiss

Omar is a partner and the CTO at Yoast, with a background as both a philosopher and a full-stack web developer. He is also a WordPress committer, working mostly on making WordPress' build tooling better.

You can find Omar on: TwitterLinkedinGithubWordPress

I graduated from the University of Amsterdam in 2014 with a Master’s degree in Philosophy. While studying philosophy, I was already pursuing a career in software development through an internship at an Amsterdam-based startup. There I learned how to be a full-stack web developer, working in an agile team for enterprise customers.

I joined Yoast in September 2014 as a software architect and quickly became responsible for professionalizing the development processes. As Partner and CTO I focus on the bigger picture of Software Development at Yoast, working together with a great team of skilled software engineers. I also spend a lot of time contributing back to WordPress.

You can find me on Twitter @OmarReiss

illustration of Omar Reiss



Digital storytelling in the age of blocks

26 March 2020 | Omar Reiss

Last September, we released our first digital story; Diversity, inequality, and prejudice; a sociological exploration. This is the first in what will, hopefully, become a small series of stories that really define our mission, company culture, and broader vision. With these stories, we want to explore the possibilities the WordPress block editor has to offer […]

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On the WordPress UI library choice: extensibility over interoperability

25 September 2017 | 2 Comments | Omar Reiss

In the upcoming weeks, WordPress will choose a UI rendering framework. I’ve heard many claims plugin / theme developers will still be able to use whatever they like, regardless of what WordPress chooses. I think we shouldn’t count on that, nor should we focus on providing interoperability at this point. Instead we should focus first […]

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The road to internal linking suggestions in Yoast SEO 4.0

13 December 2016 | 1 Comment | Omar Reiss

Today, we are releasing a new Premium feature for doing internal linking suggestions. Last week, I wrote a post on the SEO blog explaining how we can do this fast and without using up a lot of resources on the server side. Building this would not have been possible without much of the work we […]

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YoastSEO.js design decisions

4 November 2015 | Omar Reiss

In the upcoming 3.0 release of Yoast SEO (for WordPress), we’re moving the entire content analysis from the server to the client side. This way our users can get instant feedback on the content they’re writing, while they’re writing it. In the past six months we’ve been working hard on a JavaScript library called YoastSEO.js […]

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Yoast SEO plugin

Yoast SEO: Developer Beta

8 October 2015 | Omar Reiss

Today we’re releasing a developer beta for the upcoming release of Yoast SEO for WordPress, containing the long anticipated real time content analysis functionality. The release is provisionally scheduled for november 2nd and will include native support for shortcodes. At the same time we had to break backwards compatibility for multiple filters. That means we really […]

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Yoast SEO plugin