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Amy Lees

Hi, I’m Amy and I recently joined the Yoast blog team. Originally from the UK, I now live in Arnhem in the Netherlands. I’m 35 years old. I have a really broad range of academic interests and experiences that build upon my main curiosities: how people work, how the world works, and how those things interact. So while the degree I finally graduated with was in communication, that’s just the tip of the iceberg.

As a part of my communication studies, I was lucky to have the opportunity to develop additional skills in webdesign, Content Management Systems, and digital marketing.

I’m really looking forward to developing my SEO expertise at Yoast and helping to spread the word!


Checkout page UX – How to provide a good user experience on your checkout page

7 June 2022 | Amy Lees

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a […]

Read: "Checkout page UX – How to provide a good user experience on your checkout page"
Checkout page UX – How to provide a good user experience on your checkout page








Keywords rank tracking: why you should monitor your keywords

13 January 2022 | 4 Comments | Amy Lees

Keywords. Optimization. Google rankings. Choose your goal, do the work, hope you win those top SERP positions. That’s why we do SEO in the first place, right? Of course, there’s a lot more to think about than just rankings and optimization. And if you’re getting enough visitors, and those visitors seem happy with your site […]

Read: "Keywords rank tracking: why you should monitor your keywords"
Keywords rank tracking: why you should monitor your keywords