SEO copywriting archives

Recent SEO copywriting articles



Why focus on long-tail keywords?

22 September 2021 | 4 Comments Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

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Why focus on long-tail keywords?

Does readability rank? On ease of reading and SEO

21 September 2021 | 4 Comments Marieke van de Rakt

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

Read: "Does readability rank? On ease of reading and SEO"
Does readability rank? On ease of reading and SEO

How to update your content in 10 steps (and make it better)

16 September 2021 | 8 Comments Camille Cunningham

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, but fresh and up-to-date content is good for your SEO, too. Follow the ten steps below to update your content and improve it …

Read: "How to update your content in 10 steps (and make it better)"
How to update your content in 10 steps (and make it better)


What is international SEO?

24 August 2021 Willemien Hallebeek

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …

Read: "What is international SEO?"
What is international SEO?

SEO for a new website: the very first things to do

5 August 2021 | 8 Comments Marieke van de Rakt

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

Read: "SEO for a new website: the very first things to do"
SEO for a new website: the very first things to do

4 creative writing exercises to improve your writing

12 May 2021 | 18 Comments Fleur Heesen

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …

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4 creative writing exercises to improve your writing

Mobile parity: does your site offer a singular experience?

26 March 2021 | 7 Comments Edwin Toonen

You might have heard the term parity before in SEO, specifically mobile parity. It all comes down to one thing: you should see your site as a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to display elements differently …

Read: "Mobile parity: does your site offer a singular experience?"
Mobile parity: does your site offer a singular experience?