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Turn your commenters into subscribers!

31 January 2011 by Joost de Valk - 64 Comments

Only a small percentage of your visitors leave a comment. This group of people is probably also interested in subscribing to your newsletter, if you have one. So I created a method to add a “subscribe to my WordPress newsletter” checkbox to my comment form a couple of weeks ago. The result? 40 new subscribers …

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Category: WordPress
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The anatomy of a WordPress theme

10 January 2011 by Joost de Valk - 112 Comments

With all the WordPress theme frameworks that arose over the past few years, you’d almost forget what a normal WordPress theme looks like. Almost, because Yoast has got your back and we’re about to remind you! Check out our anatomy of a WordPress theme infographic:   For reference, here is the copy in the infographic: Anatomy of a …

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Category: WordPress
yoast SEO

One more time: Selling links? Don’t be Stupid.

17 December 2010 by Joost de Valk - 118 Comments

I’m going to say this one more time (that’s a lie, considering how stupid people have been at this, I’m probably gonna repeat it over and over again): when you sell links, nofollow them. If you don’t, you run the risk of being banned. If you knowingly run that risk, don’t be stupid and don’t …

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Category: Technical SEO

Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to …

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Affiliate Links and SEO

29 September 2010 by Joost de Valk - 53 Comments

Update: I’ve switched away from using WordPress plugins for redirects, as a non-WordPress solution turns out to be much faster. More details here: how to cloak your affiliate links. The bit about Analytics below is still relevant though. Google will always say they won’t penalize you for affiliate links per se, but for thin content …

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