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Victory of the Commons

In this post we explain why we think that open source needs a business model attached to it to truly thrive. The ideal situation is a Nash equilibrium, which you could also call a Victory of the Commons. This is the write up of a presentation Joost gave at WordCamp Europe in 2013, which is embedded below. The presentation is based on an earlier …

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open source victory commons

Plugin to the Future

In the past years, the number of plugins has grown enormously. Is it likely that this number will continue to increase? And what will the consequences of these enormous numbers of plugins be? Is it desirable to have so many different plugins or do we need consolidation? Let’s philosophize a little: Explaining the increase in …

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Category: WordPress
WordPress Plugins


Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt - 7 Comments

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design …

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The Science of Testing



Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …

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yoast SEO


Conversion rate optimization: hypothesise first, then test

19 June 2013 by Thijs de Valk - 32 Comments

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

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yoast SEO

WordPress SEO Community & Roadmap

14 May 2013 by Joost de Valk - 41 Comments

Our WordPress SEO plugin has been getting more and more downloads, bringing it to the top of the most downloaded plugin chart on WordPress.org fairly regularly. With that comes more interest from other developers as well, which is something we absolutely love, but is kind of impossible to manage properly on WordPress.org. Which is why we’ve …

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