SEO blog archives - Page 74 of 84

Instagram for business?

8 January 2015 by Michiel Heijmans

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …

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Category: Social Media

Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of …

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text objective and purpose



WordPress security and Sucuri

20 November 2014 by Michiel Heijmans

When comparing WordPress to other website management platforms, people that favor other platforms tend to mock WordPress’ security. With the huge user base WordPress has, it’s not unlikely that hackers target WordPress websites. But that for sure doesn’t mean that WordPress is insecure per se! Actually, there is a lot that can be done to make it even more …

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Category: WordPress
Tag:
wordpress security must read article by yoast


Cultural differences in online shops (part 2)

4 November 2014 by Marieke van de Rakt

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the …

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Branding & your keyword strategy

31 October 2014 by Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …

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Pinterest marketing for your business

23 October 2014 by Michiel Heijmans

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a …

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Category: Social Media
Tag:
Pinterest marketing for your business

Homepage optimization

14 October 2014 by Michiel Heijmans - 28 Comments

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …

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homepage optimization


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