SEO copywriting archives

Recent SEO copywriting articles

How to use the readability analysis in Yoast SEO

3 January 2024 | 4 Comments Edwin Toonen

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: our content analysis, readability analysis, and inclusive language analysis. The first checks whether your post or product pages are SEO-proof, while the readability one checks if …

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How to use the readability analysis in Yoast SEO



Content planning for a (growing) blog: 6 easy-to-use tips

15 November 2023 | 2 Comments Cindy Paul

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …

Read: "Content planning for a (growing) blog: 6 easy-to-use tips"
Content planning for a (growing) blog: 6 easy-to-use tips

Is my website over-optimized?

14 November 2023 Cindy Paul

You want your content to rank. We understand! But you have to be careful that you don’t go overboard in your optimization strategies. So what is the difference between SEO and over-optimization? And how do you recognize an over-optimized website? In this post, we will answer both questions! What is over-optimization? We believe that a …

Read: "Is my website over-optimized?"
Is my website over-optimized?


Why you should use your focus keyphrase in your introduction

24 October 2023 | 2 Comments Cindy Paul

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning …

Read: "Why you should use your focus keyphrase in your introduction"
Why you should use your focus keyphrase in your introduction