SEO basics archives

Recent SEO basics articles

What is anchor text, and how can you improve your link texts?

20 October 2025 Brendan Reid

Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and gives search engines valuable context about the linked page. Getting your anchor text right helps users …

Read: "What is anchor text, and how can you improve your link texts?"
What is anchor text, and how can you improve your link texts?

How to drive traffic to my website

12 August 2025 Ahad Qureshi

Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering how to get visitors to your site? You’re in the right place. In this post, we’ll walk you through simple yet practical tips on …

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How to drive traffic to my website





Features of the Google Search Engine Results Page (SERP)

5 December 2024 Edwin Toonen

Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding these can help you navigate …

Read: "Features of the Google Search Engine Results Page (SERP)"
Features of the Google Search Engine Results Page (SERP)

How to use Google Search Console: a beginner’s guide

21 November 2024 Edwin Toonen

Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google …

Read: "How to use Google Search Console: a beginner’s guide"
How to use Google Search Console: a beginner’s guide

What is search intent and why is it important for SEO?

19 November 2024 Edwin Toonen

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?