Link building archives

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our …

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works. In a way that is easy to follow, because understanding this really helps you create …

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …

Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my …

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Dixon Jones has …