27 March 2019
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Iris Guelen
You’ve probably heard that keyword research is an essential first step in optimizing your website. But what exactly is a keyword? And what is the difference between a keyword and a keyphrase? In this SEO basics post, we’ll explain the difference between the two. What is a keyword? A (focus) keyword is a word that …
Read: "What is the difference between a keyword and a keyphrase?"
21 March 2019
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Marieke van de Rakt
Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, they sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. …
Read: "Using storytelling on product pages"
20 March 2019
Thijs de Valk
If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …
Read: "Product page UX: 3 great examples"
19 March 2019
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Marieke van de Rakt
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …
Read: "5 link building DON’Ts you didn’t know about"
13 March 2019
Marieke van de Rakt
Our new Yoast SEO analysis has been released. At Yoast, we are all very excited! The changes in Yoast SEO are the result of a long process of researching and evaluating our SEO analysis. And we’re not going to stop improving! Want to know more about what Yoast is doing to provide our customers with …
Read: "New SEO analysis: a look behind the scenes"