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Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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Reputation Management done right

15 January 2008 by Joost de Valk » - 6 Comments

Danny was doing the right thing today. He made a mistake, and corrected it. This is what reputation management is all about. Not all SEO’s are spammers, and we all have to work hard to make sure people stop seeing all SEO’s as such. The last sentence from the article: I’d love to push the »

Category: Technical SEO

Catch me on Strike Point tonight!

14 January 2008 by Joost de Valk » - 1 Comment

Because Dave is having what he calls a “nightmare” at work, I’ll be replacing him on Strike Point tonight, so it’s me and Mikkel! So catch me and Mikkel on at 3 PM EST, 9 PM CET. Update: So it all broke down… Ah well… What can I say…

Category: Technical SEO

Link request mistakes…

14 January 2008 by Joost de Valk » - 35 Comments

Sometimes you get email from people asking you for a link, and their requests just demand that you out them… I’ve decided that from now on, everyone who emails me with a stupid link request e-mail, which shows that they did not look at my site for longer than 1 minute, will get a blogpost, »

Category: Technical SEO

Linking out? Make sure people notice!

11 January 2008 by Joost de Valk » - 20 Comments

It happens to me more then a few times a day at the moment, which is quite a luxurious position I guess, that I see new unique referrers in my statistics. These are new sites linking to me. But sometimes they’re not… Sometimes, it’s a post that has been there for 3-4 weeks, or even »

Category: Technical SEO
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Conference Agenda 1st quarter 2008

10 January 2008 by Joost de Valk » - 4 Comments

It’s only the second week of january, but already my agenda is filling up. I’ve got a couple of conferences planned: First off: RIMC 2008, I’ll be speaking there together with Hubert Diemel from Wegener, not too big of a conference, but it should be good fun and quality presentations with speakers like my friends »

Category: Technical SEO

Make the scrapers work for you!

10 January 2008 by Joost de Valk » - 130 Comments

Some of you had already noticed that I’ve added a link back to my blog in the footer of articles in my RSS feed, like this: I didn’t do that because I thought you guys couldn’t find my blog. It was actually a plugin requested by Shoemoney, who wanted to make the scrapers work for »

Categories: Technical SEO, WordPress
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Book Review: osCommerce Webmaster’s guide to Selling Online

9 January 2008 by Joost de Valk » - 4 Comments

Disclaimer: I got a review copy from this book from the publisher, Packt Publishing, with the request of doing a review. I’m still free to say whatever I think of the book. This book is meant for people who already have an osCommerce installation, or don’t need help setting one up, as this book doesn’t »

Categories: Technical SEO, User eXperience (UX)

Wikia Search: Crap

7 January 2008 by Joost de Valk » - 21 Comments

Dave asked what people think of Wikia Search, and I can’t say anything else but: crap. The results are crap, and what’s worse, you can’t track anything from it.

Category: Technical SEO

Blog Metrics in WordPress

19 November 2007 by Joost de Valk » - 11 Comments

wordpress plugins

Avinash Kaushik has done an excellent post about blog metrics today, most of the stats he showed off, like unique visitors, pageviews, subscribers, etc. are ones I’ve been using for quite a while. There were two new “metrics” that I hadn’t used as much up till now, raw author contribution and conversation rate. Of course »

Categories: Analytics, WordPress

Kevin Ryan & Jeff Ferguson of Napster

26 October 2007 by Joost de Valk »

wordpress plugins

Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had »

Category: User eXperience (UX)
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