User eXperience (UX) archives - Page 9 of 9

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …

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Conversion rate optimization: hypothesise first, then test

19 June 2013 by Thijs de Valk - 32 Comments

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

Read: "Conversion rate optimization: hypothesise first, then test"
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