During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …Read: "Planning and checking your Conversion Rate Optimization"
User eXperience (UX) archives - Page 9 of 9
Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …Read: "Conversion rate optimization: hypothesise first, then test"
I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to …Read: "Common sense for your website"
When you’ve had someone build a website for you, it turns out to be common practice for that “someone”, usually a web developer or a web designer, to add a “design by” or “website developed by” footer link to your site. Let me make my point clearly: if they haven’t given you a discount to …Read: "“Design by” footer links…"
Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.Read: "Google & Microformats: Drive More Traffic"
The intention of most people who decide to create a new website is to create a steady source of income for themselves. So some people may wonder why they should spend some of their budget on paying someone else to design and create their websites. The truth is that there are many reasons why having …Read: "Why pay for web design?"
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