Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO. I will also dive into the differences between SEO vs Pay Per Click advertising …Read: "SEO vs Pay Per Click advertising: Which one to choose?"
Getting captions onto your videos is one of the most important things you can do in order to optimize your videos for search, but it isn’t immediately obvious how to do this. Especially as each of the common video platforms has a slightly different approach to acquiring and adding captions. Also, after you’ve got the …Read: "How to add captions to your videos"
Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. …Read: "SEO for sports, fitness and gyms: 5 tips to get you ranking"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!Read: "Ecommerce usability: the ultimate guide"
Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO …Read: "Summer School: Free workshops on SEO and marketing!"
Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tailors our analyses to every language, making sure that it makes sense and delivers proper results. In Yoast SEO 16.8, we add language …Read: "Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian"
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a …Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
In this episode A passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of …Read: "Marcus Tandler on making the internet carbon neutral and the importance of website user experience"
Yesterday, there was another release of WordPress and once again it’s packed with lots of cool features. This release is a big step in the direction of full site editing. It brings us new possibilities to easily change up our pages, spice up our images, and other improvements to our favorite open source platform. Let’s …Read: "WordPress 5.8: Paving the way to Full Site Editing"
Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This course will help you set up a solid ecommerce SEO strategy, …Read: "Out now: Ecommerce SEO training course!"