Yoast SEO 17.4: Performance, web stories and News SEO

19 October 2021 | Edwin Toonen

Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements for both Premium as well as free. These enhancements help database performance on larger sites by cleaning and streamlining data. In addition, we’re releasing News SEO 13.0 with a new way to pick news-specific structured data for all your background articles, …

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Yoast SEO 17.4: Performance, web stories and News SEO

10 copywriting tips – from experts to experts

18 October 2021 | 1 Comment | Willemien Hallebeek

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or …

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10 copywriting tips – from experts to experts

The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

14 October 2021 | Camille Cunningham

The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust …

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The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

Yoast SEO Premium comes with Spanish customer support

13 October 2021 | 2 Comments | Edwin Toonen

Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in the world. For Yoast, millions of Spanish-speaking people use our tools to improve their websites in their markets. We like to help them …

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Yoast SEO Premium comes with Spanish customer support



The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant results for any term that people type in. It does, however, require some effort …

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The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?

Black Friday & holiday season SEO: 7 tips to start preparing!

6 October 2021 | 2 Comments | Edwin Toonen

It still feels a bit like summer outside, but here we are telling you to get ready for the biggest sales of the year: Black Friday and Cyber Monday. And, not to forget the Christmas and Thanksgiving shopping season. What’s up with that? Well, it’s never early enough to start planning for the most beautiful …

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Black Friday & holiday season SEO: 7 tips to start preparing!

Yoast SEO 17.3: Easier and more practical SEO workouts

5 October 2021 | 4 Comments | Edwin Toonen

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved …

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Yoast SEO 17.3: Easier and more practical SEO workouts

What makes a great YouTube channel?

4 October 2021 | 6 Comments | Phil Nottingham

As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to create a channel with a compelling offering. But unfortunately, very few businesses succeed in this …

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What makes a great YouTube channel?