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Change URLs when relaunching website?

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets.

In this process, you might face the question if you should change or keep your URLs. If you’re focusing your eCommerce site on different products, or if you’re rebranding or changing the name of your products, you may fear you don’t have a choice but to redirect. But is that really the case? And are there pressing reasons to avoid redirecting, other than the amount of work?

Taisia Fredrickson sent us her question on the subject:

“We want to change the titles of all of our products as we are relaunching our website and adding new products. Could we do this, but keep the same slug/URL? We would have to redirect our complete product catalog (which is massive) in order to change the URLs, from what our developer says.

Check out the video or read the answer below!

Change URLs during relaunch or not

“I would always, if you can, keep the URLs exactly the way they are. Even if you’re changing the names of your products. Only if it’s really weird for people, then I would change them on a product by product basis. But if you can, keep the URLs the same, so you don’t have to redirect them.

Because people will have links pointing to these existing URLs. Redirection can always cause errors, because you can make a mistake somewhere, or you might lose stuff. So if you can prevent having to redirect it all, I would not redirect.

Good luck!”

Read more: SEO friendly URLs »

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4 Responses to Change URLs when relaunching website?

  1. Candyce Edelen
    Candyce Edelen  • 3 years ago

    We’re planning a redesign with a new theme. We also need to change our navigation in WordPress to make the site more customer-centric. But we have several pages in the existing navigation that rank well and bring 80-90% of our organic traffic and 70% of our conversions. Is it possible to keep the existing URLs for high ranking landing pages even though the overall menu structure is changing? (We’ll keep the page names regardless.)

  2. Dan & Laurie Neumann
    Dan & Laurie Neumann  • 3 years ago

    Thanks for this. We’re wondering if you would advise the same thing regarding our situation.
    My husband designed small business websites and has had a domain name for that business since 2009. The site has been inactive for a few years now. We are going to be doing small business websites again and want to change our company name and we are wondering is we should change the domain name to reflect the company name or just keep the older domain as it has longevity. Can you advise us? Thank you!

  3. La La Land Swesub
    La La Land Swesub  • 3 years ago

    Nice video joost..
    Replacing the URL can lower ranking?

  4. SternCo Webdesign Agentur
    SternCo Webdesign Agentur  • 3 years ago

    Thanks for sharing this info. Made perfect sense with one of our clients. Cheers


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