Holistic SEO archives

People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors …

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

This is the third and final part in our series on how to do an SEO audit on your website. Regularly auditing your site – or your clients’ sites – is a great way to get a feel for what you can do to improve its SEO. In part 1, I talked about user experience and …

In this second part of our three-part series on how to do an SEO audit on your website – or someone else’s – we’re looking at general SEO issues. The previous article, part 1 of the How to perform an SEO audit series, covered the first steps, looking at content SEO and user experience. This post …

SEO audits used to be a big part of our business and a couple of years ago, we were doing up to 60 of them every month. Although we stopped doing consultancy like this some time ago, we still do the occasional audit, for example when a friend asks us to have a quick check …

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next-door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there is …

It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of …