Usability & Conversion

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience you can and keeping that visitor on your website by focussing on the demand of the visitor. Of course this is closely related to both SEO and conversion rate optimization.

Better usability means more sales, loyal visitors, better links, etc. We strive to help you get all of that!

Demystifying Viewing Patterns

3 December 2013 by Thijs de Valk » - 26 Comments

Lately I’ve been intrigued by something called the ‘viewing pattern’ of people. This is a pattern in which people view, in this case, websites. There are really a lot of ideas about this out there. Now I’m wondering: is there one right pattern? In other words: is there one pattern we should follow when designing our product »

Category: Usability & Conversion

Should you test that?

20 November 2013 by Marieke van de Rakt » - 6 Comments

Why testing is not always the right way to start optimizing your conversion. Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every »

Category: Usability & Conversion

Checkout field validation tips and tricks

12 November 2013 by Joost de Valk » - 13 Comments

credit card input visa

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were »

Category: Usability & Conversion

How we built a Checkout Page we’re proud of

7 November 2013 by Thijs de Valk » - 56 Comments

Our checkout page caught our attention, because it simply looked shit. There was no clarity, no images, not anything to make it look anything close to appealing. It was basically just a bunch of text. So that’s the first thing we wanted to change. We wanted to make it actually look like a cart and »

Category: Usability & Conversion

Why you should not use autocomplete

23 October 2013 by Joost de Valk » - 60 Comments

Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post »

Category: Usability & Conversion

Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt » - 7 Comments

The Science of Testing

In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to »

Category: Usability & Conversion

Why your tests aren’t scientific

12 September 2013 by Thijs de Valk » - 33 Comments

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish »

Category: Usability & Conversion

Calling to the next action

4 September 2013 by Michiel Heijmans » - 16 Comments

The Science of Testing

In a post I wrote about eighteen months ago, we discussed the need for a proper call-to-action. Since that posts, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here, »

Category: Usability & Conversion

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk » - 15 Comments

The Science of Testing

During my attempts to optimize the conversion rates here on, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, Usability & Conversion

Conversion rate optimization: hypothesise first, then test

19 June 2013 by Thijs de Valk » - 32 Comments

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people »

Category: Usability & Conversion

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