Usability & Conversion archives

The perfect progress bar

16 October 2014 by Thijs de Valk » - 11 Comments

We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep »

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Landing pages and why they matter

2 October 2014 by Thijs de Valk » - 17 Comments

A few weeks ago we noticed, to our shock, that we don’t even have a post about landing pages yet. This was a shock because landing pages are, or at least should be, a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and »

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Creating loyal customers

19 September 2014 by Thijs de Valk » - 8 Comments

Today I thought I’d focus on loyal customers and returning visitors, rather than raking in those new visitors and customers. I feel this is a part of the website and online shop optimization that is easily overlooked or even forgotten. Obviously, this is a complete shame, because it’s actually a lot harder to convince people to »

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Cultural differences in websites

26 August 2014 by Marieke van de Rakt » - 7 Comments

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That »

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Visually direct and captivate your visitors

3 June 2014 by Thijs de Valk » - 14 Comments

In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is »

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Thoughts on 404 Not Found error pages

Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this, »

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Reviewing our site reviews: highly satisfied customers!

graph 1: satisfaction with site review, scale from 1 to 10

We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but »

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Beautiful or Usable: What’s important while designing your website?

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this »

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Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt » - 18 Comments

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in »

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Conversion Review Giveaway: The Outcome

30 January 2014 by Thijs de Valk » - 20 Comments

Two weeks ago, we did a Facebook free giveaway for a Conversion Review. The lucky winner was the webshop Indigobox Jewels. In this post, I’ll highlight a few of the most important things we’ve come across during the review. I’ll first go through the website as if I were a visitor who wants to buy something. »

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