Your homepage: your blogs showcase

When you get to a blog you’ve never visited before, through a search, a listing on a social network site or a link on another blog, what kind of page do you land up on? Usually, it’ll be an article page. You’ll read the article, and decide, based on that article and the other info…

A4UExpo was great, yet again.

Matthew and his team at Existem have done it again. If people ask me, anywhere in the coming 12 months, which show they should attend on online marketing, I can only say one thing: A4UExpo. They’re really giving all the other search and online marketing shows a run for their money. The last few days…

Switching from plain text to HTML emails

Recently, I switched my WordPress News mailing-list from plain text to HTML. There were a couple of reasons for that: I use a lot of links, and these were breaking up even a simple text layout, and I figured HTML email would increase the readability of the whole thing. With HTML emails, because you’re seeing…

Amazon Universal Wish List

This is one of the cooler ideas I’ve seen recently on actually using the Wisdom of the Crowds to improve your knowledge about products. Don’t know exactly how long this has been live, but Amazon has a cool new feature for their wish lists: you can now add items from other sites. I’ll show you…

Detect ad-blocking software

Ad blockers are among those features of browsers like Firefox and Opera that most online marketeers don’t really like. Although you could also try to be in the business of serving ads that people actually asked for (like, search ads?) but if you’re not, this ad-blocking detection software might be a very nice thing for you… It…

Conversion Rate Optimization?

I’m pretty excited about conversion rate optimization, and all of that got started by two gentlemen who’ve become very good friends of mine: Ben Jesson and Karl Blanks. These two guys introduced me to the concept of conversion rate optimization in the beginning of 2007 at Dave Naylor’s SEOdays. Their “handle” online is Conversion Rate…

Cloaking for AdWords

A post by Barry on SEL discusses cloaking AdWords URL’s to get around the display URL policy from Google (displayed domain in the ad has to exactly match the destination domain for the ad). The source for the “news” is a post by Stephen, who shows a good example of it, on which Matt commented…

Heroes coming to Holland

In the coming few weeks, a couple of my friends and heroes are coming to Holland! First, Kris Jones from (founder of Pepperjam, currently CEO of ReferLocal) is coming to do the keynote at Affiliate Dag 2008, the very first Dutch affiliate conference with over 500 people registered already!

Online Reputation Management e-book

Glen Allsopp from ViperChill released an e-book this weekend on Online Reputation Management, and I have to say, it’s an incredibly good read. We do quite some reputation management at Onetomarket, but I’d have a hard time writing it down as good as Glen has done, keeping it a fun and good read. Donna, who…