Usability & Conversion archives

Testimonials: increase your visitor’s trust

19 August 2015 by Thijs de Valk »

Testimonials_increase_trust_FI

At Yoast we’ve seen a lot of websites of every caliber. Because we like conversion rate optimization so much, we designed the conversion review in which we review webshops. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing we found that almost every website can improve on: »

Categories: eCommerce, Usability & Conversion
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A/B testing your newsletters

14 August 2015 by Thijs de Valk »

ab testing newslettes

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try »

Category: Usability & Conversion
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Multivariate testing: what it is and when to use it

5 August 2015 by Thijs de Valk » - 3 Comments

Multivariate testing- what it is & when to use it

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? »

Category: Usability & Conversion

Interpreting your A/B test results

22 July 2015 by Thijs de Valk » - 7 Comments

AB_Interpretation

We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test »

Category: Usability & Conversion

Internal search: why and how

20 July 2015 by Michiel Heijmans » - 11 Comments

Internal_search_FI

Internal search is the search that is on your website itself. It’s the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that internal search option, and I’d like »

Category: Usability & Conversion

About headlines and taglines

9 July 2015 by Thijs de Valk » - 12 Comments

about headlines and taglines

At Yoast we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post I’ll »

Category: Usability & Conversion

Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

optimizing your mobile content

I don’t have to tell you that mobile traffic is taking over desktop traffic at a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content »

Categories: Content SEO, Usability & Conversion
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Focus on Clarity First

18 June 2015 by Michiel Heijmans » - 4 Comments

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants »

Category: Usability & Conversion

Your website needs (better) forms

9 June 2015 by Thijs de Valk » - 15 Comments

One of the things we notice are hardly ever optimized on most websites are forms. Forms are an integral part of just about every website. However, for some reason, people don’t (want to) spend much time thinking about these. There’s a lot of different forms your website can have. However, I think most of them boil »

Category: Usability & Conversion

10 ways to improve mobile UX

6 November 2014 by Michiel Heijmans » - 15 Comments

yoast SEO

Do you have a mobile website? Is it responsive or did you use a nice plugin to make it look good? Does it convert? With the use of internet everywhere, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. In this post, I’d like »

Category: Usability & Conversion