Usability & Conversion

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience you can and keeping that visitor on your website by focussing on the demand of the visitor. Of course this is closely related to both SEO and conversion rate optimization.

Better usability means more sales, loyal visitors, better links, etc. We strive to help you get all of that!

Beautiful or Usable: What’s important while designing your website?


In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better? »

Category: Usability & Conversion

Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt » - 18 Comments


Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in »

Category: Usability & Conversion

Conversion Review Giveaway: The Outcome

30 January 2014 by Thijs de Valk » - 20 Comments

Two weeks ago, we did a Facebook free giveaway for a Conversion Review. The lucky winner was the webshop Indigobox Jewels. In this post, I’ll highlight a few of the most important things we’ve come across during the review. I’ll first go through the website as if I were a visitor who wants to buy something. »

Category: Usability & Conversion

Shopping Cart Abandonment

16 January 2014 by Thijs de Valk » - 14 Comments

Ever since we’ve optimized our checkout page, we’ve been keeping track of our shopping cart abandonment. So this, added by a request from Joost, compelled me to write a post on that very subject: shopping cart abandonment. So I started doing some digging, as I always do. And during this digging, I came across a few »

Categories: eCommerce, Usability & Conversion

Why we’re offering Conversion Reviews

9 January 2014 by Thijs de Valk » - 13 Comments

As of January 2nd we’re offering Conversion Reviews, in which we review your website and give you a list of improvements to increase your conversion rates. We’ve come to the conclusion we needed to offer these Conversion Reviews as a result of my own activities within Yoast, as well as our experience with the Website »

Category: Usability & Conversion

Demystifying Viewing Patterns

3 December 2013 by Thijs de Valk » - 26 Comments

Lately I’ve been intrigued by something called the ‘viewing pattern’ of people. This is a pattern in which people view, in this case, websites. There are really a lot of ideas about this out there. Now I’m wondering: is there one right pattern? In other words: is there one pattern we should follow when designing our product »

Category: Usability & Conversion

Should you test that?

20 November 2013 by Marieke van de Rakt » - 6 Comments

Why testing is not always the right way to start optimizing your conversion. Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every »

Category: Usability & Conversion

Checkout field validation tips and tricks

12 November 2013 by Joost de Valk » - 13 Comments

credit card input visa

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were »

Category: Usability & Conversion

How we built a Checkout Page we’re proud of

7 November 2013 by Thijs de Valk » - 56 Comments

Our checkout page caught our attention, because it simply looked shit. There was no clarity, no images, not anything to make it look anything close to appealing. It was basically just a bunch of text. So that’s the first thing we wanted to change. We wanted to make it actually look like a cart and »

Category: Usability & Conversion

Why you should not use autocomplete

23 October 2013 by Joost de Valk » - 60 Comments

Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post »

Category: Usability & Conversion

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