Usability & Conversion archives

About headlines and taglines

9 July 2015 by Thijs de Valk » - 12 Comments

about headlines and taglines

At Yoast we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post I’ll »

Category: Usability & Conversion

Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content »

Category: Usability & Conversion
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Focus on Clarity First

18 June 2015 by Michiel Heijmans » - 4 Comments

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants »

Category: Usability & Conversion

Your website needs (better) forms

9 June 2015 by Thijs de Valk » - 15 Comments

One of the things we notice are hardly ever optimized on most websites are forms. Forms are an integral part of just about every website. However, for some reason, people don’t (want to) spend much time thinking about these. There’s a lot of different forms your website can have. However, I think most of them boil »

Category: Usability & Conversion

10 ways to improve mobile UX

6 November 2014 by Michiel Heijmans » - 15 Comments

yoast SEO

Do you have a mobile website? Is it responsive or did you use a nice plugin to make it look good? Does it convert? With the use of internet everywhere, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. In this post, I’d like »

Category: Usability & Conversion

Cultural differences in webshops (part 2)

4 November 2014 by Marieke van de Rakt » - 5 Comments

Cultural_differences_FI

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the »

Categories: eCommerce, Usability & Conversion
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The perfect progress bar

16 October 2014 by Thijs de Valk » - 11 Comments

We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep »

Category: Usability & Conversion

Creating loyal customers

19 September 2014 by Thijs de Valk » - 8 Comments

Today I thought I’d focus on loyal customers and returning visitors, rather than raking in those new visitors and customers. I feel this is a part of the website and online shop optimization that is easily overlooked or even forgotten. Obviously, this is a complete shame, because it’s actually a lot harder to convince people to »

Category: Usability & Conversion

Cultural differences in websites

26 August 2014 by Marieke van de Rakt » - 7 Comments

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That »

Category: Usability & Conversion
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Visually direct and captivate your visitors

3 June 2014 by Thijs de Valk » - 14 Comments

In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is »

Category: Usability & Conversion