SEO basics archives - Page 3 of 5


What is (the importance of) site structure?

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

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SEO Basics: site structure


What is Googlebot?

21 November 2017 by Edwin Toonen - 14 Comments

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to …

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Category: SEO basics
SEO basics: what is Googlebot?

What is conversion?

16 November 2017 by Michiel Heijmans - 5 Comments

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, …

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Category: SEO basics
SEO basics: what is conversion?

What is HTTPS?

17 October 2017 by Edwin Toonen - 52 Comments

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or …

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Category: SEO basics
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SEO basics: what is HTTPS?


What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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SEO basics: what are ranking signals?




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