SEO basics archives



SEO basics: What are rich snippets?

28 June 2017 by Marieke van de Rakt - 18 Comments

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get …

Read: "SEO basics: What are rich snippets?"
Rich snippets

SEO basics: What is structured data?

12 June 2017 by Marieke van de Rakt - 13 Comments

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase …

Read: "SEO basics: What is structured data?"
what is structured data and schema.org

Planning your website like your holiday

29 May 2017 by Michiel Heijmans - 8 Comments

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

Read: "Planning your website like your holiday"
Categories: SEO basics, WordPress
Tags: ,
website planning


Ask Yoast: Is it worth my time creating profiles on online directories?

8 May 2017 by Joost de Valk - 3 Comments

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask …

Read: "Ask Yoast: Is it worth my time creating profiles on online directories?"
Ask Yoast: multiple extensions of a domain

SEO basics: What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of …

Read: "SEO basics: What is on-page SEO?"
on-page SEO

SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt - 27 Comments

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

Read: "SEO basics: How to use social media"
how to use social media

SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt - 28 Comments

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? …

Read: "SEO basics: How to optimize a blog post?"
how to optimize a blog post


Browse other categories