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Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 17.2: Readability helps your audience understand

21 September 2021 Edwin Toonen

Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […]

Read: "Yoast SEO 17.2: Readability helps your audience understand"
Yoast SEO 17.2: Readability helps your audience understand

Write great product descriptions with WooCommerce SEO

14 September 2021 | 2 Comments Edwin Toonen

Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […]

Read: "Write great product descriptions with WooCommerce SEO"
Write great product descriptions with WooCommerce SEO

WooCommerce SEO 14.4: a product-specific SEO analysis

7 September 2021 | 4 Comments Edwin Toonen

WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […]

Read: "WooCommerce SEO 14.4: a product-specific SEO analysis"
WooCommerce SEO 14.4: a product-specific SEO analysis

Yoast SEO 17.1: an update on page titles

7 September 2021 | 6 Comments Edwin Toonen

One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that […]

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Yoast SEO 17.1: an update on page titles


Yoast SEO 17.0: SEO in your mother-tongue

24 August 2021 | 4 Comments Edwin Toonen

When we say SEO for everyone, we mean that. We’ve built our tools in such a way that everyone — from beginner to expert, and tiny one-person companies to huge companies — can get a fair chance in the search results. But there’s more because SEO for everyone also means helping you improve your content […]

Read: "Yoast SEO 17.0: SEO in your mother-tongue"
Yoast SEO 17.0: SEO in your mother-tongue


Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian

27 July 2021 Edwin Toonen

Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tailors our analyses to every language, making sure that it makes sense and delivers proper results. In Yoast SEO 16.8, we add language […]

Read: "Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian"
Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian

What is a headless CMS and what does it mean for SEO?

You’re bound to have come across the term headless before, probably concerning a headless CMS. A headless CMS doesn’t have a presentation layer attached to it, making it a flexible solution when you want to target many different formats. But what does a headless CMS encompass, and are they even a good idea? Find out […]

Read: "What is a headless CMS and what does it mean for SEO?"
What is a headless CMS and what does it mean for SEO?

Yoast SEO 16.7: Extended headless support

13 July 2021 | 6 Comments Edwin Toonen

Did you know Yoast SEO comes with a REST API that developers can use to access our metadata in a headless WordPress installation? By exposing this data, we help developers make sure that the SEO of the site you built in your headless CMS is top-notch. In Yoast SEO 16.7, we’re making more data available […]

Read: "Yoast SEO 16.7: Extended headless support"
Yoast SEO 16.7: Extended headless support