Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is […]
Read: "Indexing in Yoast SEO: What pages to show in Google’s search results"
Your keyword research is done, and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing, you notice it can be hard to keep your text focused. Yoast SEO has a helpful little tool to guide you: the Insights […]
Read: "How to add focus to your text with Yoast SEO Insights"
Yoast SEO 18.1 is out today! This new release brings another round of bug fixes, plus a new way for us to handle the translations in our plugin — leading to a smaller plugin size for you to install. You’ll read all about the newest version of Yoast SEO in this post. As we decoupled […]
Read: "Yoast SEO 18.1: More fixes and enhancements"
After releasing Yoast SEO for Shopify last week, it’s time for a new update of our OG WordPress SEO plugin. With the holiday season just behind us and the focus on Shopify, Yoast SEO 18.0 is a smaller update that brings several fixes and enhancements. Find out what you can expect! Yoast SEO 18.0 is […]
Read: "Yoast SEO 18.0: Fixes and enhancements"
How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your Shopify store. Find out how […]
Read: "How to write great product descriptions in Shopify"
Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. […]
Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
Today, we present you Yoast SEO 17.8! While not the most exciting update in the history of Yoast SEO, we do want to get these fixes and enhancements out the door. With the holidays around the corner, this release should make sure that your favorite SEO plugin will function without issue into the new year. […]
Read: "Yoast SEO 17.8: fixes and enhancements"
These past couple of months, we’ve brought you several innovative SEO workouts. Our workouts help break down specific SEO tasks so that you can follow a step-by-step process to fulfill these tasks. They are easy and practical, targeted at getting your work done without issue. In Yoast SEO 17.7, we’re introducing a new configuration workout […]
Read: "Yoast SEO 17.7: Introducing a free configuration workout"
It’s November, Black Friday has been and gone, but forget the sales — the best things in life are free. Just like our monthly Yoast SEO news webinar! Ready for a recap? We’ve got loads of SEO updates and industry news to spoil you with, so get comfortable and dive in. Sign up for our […]
Read: "SEO news November 2021: A core update, new Google Maps features, and the future of SEO"
Yoast SEO 17.6 is out today. This new release brings several fixes and enhancements to improve how the plugin works. We’re getting it ready for the upcoming WordPress 5.9 release and we also included a great new feature for the News SEO add-on: a new way of generating XML sitemaps for news sites. News SEO […]
Read: "Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO"
