We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our go-to-guy if we need advice on these things for Yoast.com. We’ve asked him 5 questions – well 6 actually – …Read: "Interview with Karl Gilis, AGConsult – YoastCon speaker"
Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs …Read: "Know your customer"
On Friday, Irene and I visited the Dutch-Belgian Information Retrieval Workshop to learn more about information retrieval and to meet the Dutch/Belgian Information Retrieval community. Before going to this conference, I didn’t know what Information Retrieval was. Now I know what it comprises and how it relates to software development at Yoast. In our recently released …Read: "Dutch-Belgian Information Retrieval Workshop 2016"
The upside of being at a conference in a language you only speak a tad bit is that you get to meet and talk to all kind of people that have the same ‘problem’. WordCamp Paris had about 470 visitors, and I’m guessing 440 of them are native French. Don’t get me wrong, I like …Read: "Looking back on WordCamp Paris 2016"
This past weekend I was fortunate enough to be able to join the Yoast Dev team on our visit to PHPBenelux Conference 2016 in Antwerp, Belgium. This two-day event was jam-packed with tutorials, speakers, interesting conversations and lots of laughs. There was too much going on to cover it all, but I’ll discuss some of the …Read: "PHPBenelux Conference 2016 – A retrospect"
Compared to many other IT-related conferences, WordCamps have always been slightly less technical. Not as focused on writing code as many others are. Over the years I’ve learned this may have something to do with the way our community is built. The WordPress community is not as homogeneous as others. It consists of developers, designers, …Read: "The social WordCamp US"
Let’s be honest. We’ve all been tempted at times. A gathering of hundreds or thousands of people with the same interest, the same goals, the same vision. That sounds really promising, doesn’t it? Well no. It doesn’t. Let me show you why you should never attend a WordCamp. WordCamps are full of people As most …Read: "You should never attend a WordCamp"
Two weeks ago Taco, Patrick and I went on a trip to the US of A to visit Philadelphia for the first ever WordCamp US. There are a lot of topics to cover, but in this article I’ll highlight some of my experiences as a developer taking part in WordCamp US and the WordPress Community …Read: "Developer takeaways from WordCamp US"
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