Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin



Indexing in Yoast SEO: What pages to show in Google’s search results

14 February 2022 Edwin Toonen

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is […]

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Indexing in Yoast SEO: What pages to show in Google’s search results

How to add focus to your text with Yoast SEO Insights

12 February 2022 | 17 Comments Edwin Toonen

Your keyword research is done, and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing, you notice it can be hard to keep your text focused. Yoast SEO has a helpful little tool to guide you: the Insights […]

Read: "How to add focus to your text with Yoast SEO Insights"
How to add focus to your text with Yoast SEO Insights


Yoast SEO 18.0: Fixes and enhancements

25 January 2022 | 2 Comments Edwin Toonen

After releasing Yoast SEO for Shopify last week, it’s time for a new update of our OG WordPress SEO plugin. With the holiday season just behind us and the focus on Shopify, Yoast SEO 18.0 is a smaller update that brings several fixes and enhancements. Find out what you can expect! Yoast SEO 18.0 is […]

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Yoast SEO 18.0: Fixes and enhancements


Picking an ecommerce platform: WooCommerce or Shopify?

22 December 2021 | 4 Comments Edwin Toonen

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. […]

Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
Picking an ecommerce platform: WooCommerce or Shopify?

Yoast SEO 17.8: fixes and enhancements

14 December 2021 | 8 Comments Edwin Toonen

Today, we present you Yoast SEO 17.8! While not the most exciting update in the history of Yoast SEO, we do want to get these fixes and enhancements out the door. With the holidays around the corner, this release should make sure that your favorite SEO plugin will function without issue into the new year. […]

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Yoast SEO 17.8: fixes and enhancements

Yoast SEO 17.7: Introducing a free configuration workout

30 November 2021 | 4 Comments Edwin Toonen

These past couple of months, we’ve brought you several innovative SEO workouts. Our workouts help break down specific SEO tasks so that you can follow a step-by-step process to fulfill these tasks. They are easy and practical, targeted at getting your work done without issue. In Yoast SEO 17.7, we’re introducing a new configuration workout […]

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Yoast SEO 17.7: Introducing a free configuration workout