User eXperience (UX) archives

When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make …

Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …

What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what …

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get …

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability …

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …

Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with …