SEO copywriting archives

Recent SEO copywriting articles

Keyphrase distribution: What it is and how to balance it

8 January 2020 Fleur Heesen

Ever heard of keyphrase distribution? The SEO analysis in the Yoast SEO plugins provides feedback on your keyphrase distribution. But what does this entail? Why does it matter? And how can you balance your keyphrase distribution? That’s what you’ll find out in this post! Do you have an orange or red traffic light for the …

Read: "Keyphrase distribution: What it is and how to balance it"
Keyphrase distribution: What it is and how to balance it

The passive voice: What is it and how to avoid it?

1 December 2019 Fleur Heesen

Do you know what the passive voice is and why you should avoid it in most cases? In the readability analysis in Yoast SEO, we recommend using the passive voice in a maximum of 10% of your sentences. This post will answer some questions about our plugin’s passive voice and assessment. Firstly, we’ll explain what it is. …

Read: "The passive voice: What is it and how to avoid it?"
The passive voice: What is it and how to avoid it?

5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments Willemien Hallebeek

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

Read: "5 SEO copywriting mistakes you should avoid"
5 SEO copywriting mistakes you should avoid

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"
Yoast SEO: don’t just set it and forget it!


Allure of the green traffic light in Yoast SEO: Pitfalls to avoid

2 August 2019 Marieke van de Rakt

Since I started using the Yoast SEO plugin, I’ve been amazed by its ease of use and many features. Our analysis offers everything you need to fine-tune your text so that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis features in Yoast SEO can help you …

Read: "Allure of the green traffic light in Yoast SEO: Pitfalls to avoid"
Allure of the green traffic light in Yoast SEO: Pitfalls to avoid