Mobile SEO archives

Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …

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SEO basics: How to improve your mobile site

8 February 2017 by Edwin Toonen - 18 Comments

Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll …

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Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk - 4 Comments

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as …

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Ask Yoast AMP for small business owners

How to get mobile Rich Cards in Google

21 December 2016 by Edwin Toonen - 7 Comments

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up …

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Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen - 4 Comments

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

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Interview Maile Ohye

Is that a Possum near me?

29 September 2016 by Michiel Heijmans - 12 Comments

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …

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Local search (Possum)

The power of our reviews

23 March 2016 by Michiel Heijmans

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a …

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Setting up WordPress for AMP: Accelerated Mobile Pages

25 February 2016 by Joost de Valk - 98 Comments

Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages? What is AMP? …

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AMP news: where are we now

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