Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might …Read: "How to prepare for voice search"
Mobile SEO archives - Page 2 of 4
Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …Read: "What are ranking signals?"
Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts …Read: "Copywriting for mobile"
It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …Read: "Page speed as a ranking factor: what you need to know"
Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll …Read: "How to improve your mobile site?"
You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as …Read: "Ask Yoast: AMP for small business owners"
Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up …Read: "How to get mobile Rich Cards in Google"
According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …Read: "Interview with Maile Ohye (Google)"
For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …Read: "‘Near me’ searches: Is that a Possum near me?"
More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites. After this post, you’ll be able to check your mobile website yourself on key elements and …Read: "DIY: Test your mobile site!"
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