8 March 2023
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Marieke van de Rakt
Once upon a time, there was a young girl named Wende. She was incredibly intelligent, yet she had difficulty learning things by heart. No matter how hard she tried, she couldn’t memorize the solar system’s planets. One day, she asked her teacher what she should do. In response, he told her a story about the …
Read: "What is storytelling and why should you use it?"
17 February 2023
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Sam Alderson
New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are …
Read: "Is AI content helping or hurting your website?"
19 January 2023
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Cindy Paul
So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …
Read: "Write more inclusively: 7 examples of inclusive language"
5 January 2023
Marieke van de Rakt
Crafting clear and correct paragraphs isn’t just about aesthetics. You shouldn’t put whitespace in your content just to make it look nicer. Paragraphs are actually a vital ingredient for readability, for both your readers and Google. So in order to create great content, you’ll need to give your paragraphs some extra SEO love! In this …
Read: "How to write clear and SEO-friendly paragraphs"
14 December 2022
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Marieke van de Rakt
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure …
Read: "What is site structure and why is it important?"
8 December 2022
Cindy Paul
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like …
Read: "What is natural writing?"
1 December 2022
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Amy Lees
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re …
Read: "SEO, Schema, and the future of search"