UX & Conversion from a holistic SEO perspective
A good user experience (UX) is important for both conversion as well as SEO. Google takes metrics like bounce rate and a site’s dwell time (the time spent on your site) into consideration when ranking sites. To get people to talk about your site, you also need them to understand your site. That’s why you should continuously invest in decent UX on your website. That’s why we consider a good user experience a very important part of a holistic SEO strategy.
After landing on your website you want users to have a great experience. A user friendly, trustworthy website with high quality content can give people an experience like this, and on top of that it can even increase conversion. But what defines user friendly? And how do you create trust? And how do you know what converts best? Our eBook ‘UX & Conversion from a holistic SEO perspective’ helps you find the answers to these questions!
About this eBook
This eBook focuses on many different aspects of UX and Usability and gives great insights in Conversion Rate Optimization and A/B-testing. It consists of five sections:
Defines Usability, UX and Conversion Rate Optimization, and explains their importance for SEO. Also provides some basic insights in SEO.
- General Usability
Discusses common usability issues of websites and provides tips on how to improve clarity, calls-to-action, menus and readability of your website.
- Usability of specific pages
Focuses on optimizing the ease of use of various types of pages on your website, like landing pages, checkout pages and forms.
- Mobile UX
Explains the importance of mobile UX for SEO. Shows common issues and best practices for mobile sites.
- Conversion research
Explains the importance of testing changes on your website. Helps you to easily start conversion research yourself.
The chapters are all written by our regular writers: Joost de Valk, Michiel Heijmans, Thijs de Valk and Marieke van de Rakt. The eBook contains 128 pages, you will receive a PDF, a Kindle version and a ePub version.