WordPress archives

How to change your WordPress permalink structure

17 November 2016 by Joost de Valk » - 22 Comments

In the past we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites that post content that »

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SEO basics: What’s a slug and how to optimize it

16 November 2016 by Michiel Heijmans » - 8 Comments

what's a slug

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL »

Categories: SEO basics, WordPress
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Ask Yoast: importance of using excerpts

9 November 2016 by Joost de Valk » - 8 Comments

Ask Yoast AMP for small business owners

How to reduce HTTP requests to speed up your WordPress site

4 November 2016 by Jimmy Comack » - 24 Comments

Reduce http requests

Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP »

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Ask Yoast: what’s a slug?

31 October 2016 by Joost de Valk »

Ask Yoast stopwords in focus keywords

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the »

Categories: SEO basics, WordPress
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How to create a 301 redirect in WordPress

21 October 2016 by Jimmy Comack » - 13 Comments

how to create a 301 redirect

There will be times where you want to redirect visitors to a different part of your website when they visit a particular page or post. Reasons for this can be that you renamed a post and its URL, a page was removed or you want a different page to rank. Redirects in a nutshell The name ‘redirect’ »

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Documenting JavaScript in WordPress

26 September 2016 by Jip Moors » - 2 Comments

web content accessibility at yoast

Ever since the release of the 3.0 version of the Yoast SEO plugin, JavaScript has been a big part of it. We rely on it to make high-end features possible, like real-time content analysis. The decision to use JavaScript meant that the development team had to make a lot of choices about technologies and tools. »

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W3 Total Cache high-risk XSS vulnerability

23 September 2016 by Michiel Heijmans » - 27 Comments

Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache »

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WordPress: How to noindex a post!

20 September 2016 by Joost de Valk » - 3 Comments

noindex a post with meta robots noindex

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. For example; you might not want people to find the “thank you”-page you redirect people to when they’ve contacted you. »

Categories: Technical SEO, WordPress
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Interview with Boris Veldhuijzen van Zanten (TNW)

16 September 2016 by Willemien Hallebeek » - 2 Comments

Interview Boris Veldhuijzen van Zanten

Now this is a quote we love: “…being patient and providing quality pays off…“. It’s one of the lessons Boris Veldhuijzen van Zanten, co-founder of The Next Web (TNW), shared with us in this interview. TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers »

Categories: Content SEO, WordPress
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