User eXperience (UX) archives

Accessibility matters

19 November 2015 by Michiel Heijmans - 7 Comments

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although …

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Accessibility matters

Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt - 3 Comments

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is …

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Video fragment of our Basic SEO training video

Local SEO: using our store locator

11 November 2015 by Arjan Snaterse - 6 Comments

In our previous post about local SEO, we explained how to set up local landing pages for your site. In this post we’re going to highlight one of the other features of our Local SEO plugin and Local SEO for WooCommerce plugin: the store locator. A helpful tool for your visitors The store locator isn’t something …

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How to use the store locator of the Yoast Local SEO plugin

Product Page UX

7 October 2015 by Michiel Heijmans - 4 Comments

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …

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product page SEO and UX - beware of the panda and penguin

Multivariate testing: what it is and when to use it

5 August 2015 by Thijs de Valk - 3 Comments

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …

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Optimizing your mobile content

25 June 2015 by Michiel Heijmans - 13 Comments

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …

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optimizing your mobile content



Cultural differences in online shops (part 2)

4 November 2014 by Marieke van de Rakt

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the …

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