User eXperience (UX) archives

Conversion rate optimization: hypothesise first, then test

19 June 2013 by Thijs de Valk » - 32 Comments

yoast SEO

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people »

Category: User eXperience (UX)

Common sense for your website

6 June 2012 by Michiel Heijmans » - 43 Comments

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to »

Category: User eXperience (UX)

Why should I visit your website?

28 May 2012 by Michiel Heijmans » - 27 Comments

Chicago Tribune logo: notice the caption

One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I »

Category: User eXperience (UX)

Fusion Marketing Experience in Brussels

24 March 2011 by Joost de Valk » - 15 Comments

Fusion Marketing Experience Brussels - Logo

Yesterday I gave a presentation about Content Marketing & SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some »

Category: User eXperience (UX)
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The magical wand to better web design performance

7 January 2011 by Joost de Valk » - 43 Comments

wordpress plugins

James Chartrand – a friend of mine who does small business web design– and myself were having a chat today about a mutual acquaintance of ours. We were both “done” with him because his site sucks and he keeps complaining he’s getting no clients. The literal quote he gave is the beginning of a guest »

Category: User eXperience (UX)

“Design by” footer links…

14 September 2010 by Joost de Valk »

cloak affiliate links

When you’ve had someone build a website for you, it turns out to be common practice for that “someone”, usually a web developer or a web designer, to add a “design by” or “website developed by” footer link to your site. Let me make my point clearly: if they haven’t given you a discount to »

Category: User eXperience (UX)

Just because I suck at PPC doesn’t mean you have to!

12 July 2010 by Joost de Valk » - 18 Comments

I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I »

Category: User eXperience (UX)

Happy Birthday BuySellAds!

4 June 2010 by Joost de Valk » - 11 Comments

I’ve posted about them before, and will probably be telling everybody I can about them for a while to come: BuySellAds. It’s their second birthday today, and they made a pretty darn cool video to celebrate: A very happy “birthday” to Todd and the crew at BuySellAds, thanks for helping me and those other great »

Category: User eXperience (UX)

Facebook & (the lack of) Privacy

14 May 2010 by Joost de Valk » - 50 Comments

Facebook logo

Two weeks back, while speaking at SAScon, I said in a panel there that “Facebook is the scariest shit I’ve seen in years”, related to their latest updates. I also said it was a lawsuit waiting to happen, coming from the European Union. I was right. Well, not entirely, it’s not a lawsuit yet. I »

Category: User eXperience (UX)

Google & Microformats: Drive More Traffic

18 February 2010 by Frederick Townes » - 78 Comments