User eXperience (UX) archives

Recent User eXperience (UX) articles

What is a progressive web app (PWA)? Why would you want one?

It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it …

Read: "What is a progressive web app (PWA)? Why would you want one?"
What is a progressive web app (PWA)? Why would you want one?

Audience research: pro tips to get started by Els Aerts

15 April 2020 | 2 Comments Willemien Hallebeek

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask your audience the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on …

Read: "Audience research: pro tips to get started by Els Aerts"
Audience research: pro tips to get started by Els Aerts



Engaging your online audience: 8 practical tips

16 October 2019 | 18 Comments Fleur Heesen

Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …

Read: "Engaging your online audience: 8 practical tips"
Engaging your online audience: 8 practical tips

What is user testing and why should you do it?

10 September 2019 | 3 Comments Meike Hendriks

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …

Read: "What is user testing and why should you do it?"
What is user testing and why should you do it?

Panel research for your business: Benefits and tips

9 August 2019 | 3 Comments Meike Hendriks

What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what …

Read: "Panel research for your business: Benefits and tips"
Panel research for your business: Benefits and tips

What is an exit survey and why should you use it?

4 July 2019 | 5 Comments Meike Hendriks

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

Read: "What is an exit survey and why should you use it?"
What is an exit survey and why should you use it?