15 April 2020
|
Willemien Hallebeek
Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask your audience the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on …
Read: "Audience research: pro tips to get started by Els Aerts"
22 October 2019
|
Meike Hendriks
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make …
Read: "An introduction to user research"
16 October 2019
|
Fleur Heesen
Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …
Read: "Engaging your online audience: 8 practical tips"
10 September 2019
|
Meike Hendriks
Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …
Read: "What is user testing and why should you do it?"
9 August 2019
|
Meike Hendriks
What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what …
Read: "Panel research for your business: Benefits and tips"
4 July 2019
|
Meike Hendriks
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you …
Read: "What is an exit survey and why should you use it?"
31 May 2019
|
Meike Hendriks
At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get …
Read: "Why and how to investigate the top tasks of your visitors"
17 May 2019
|
Marieke van de Rakt
For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability …
Read: "The importance of typography"