User eXperience (UX) archives

eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Usability is an important part of holistic SEO. It influences bounce rate, time on page and conversion rate, just to name a few. A lot of these metrics have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops »

Categories: eCommerce, User eXperience (UX)
Tag:

Landing pages and why they matter

26 July 2016 by Michiel Heijmans » - 29 Comments

how to create great landing pages

Landing pages are a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and your conversion rate. Obviously, you should tailor that landing page to your preferred audience, but there are a number of things that go for all landing pages. In this »

Category: User eXperience (UX)
Tag:

Where do you want me to click?

28 June 2016 by Michiel Heijmans »

call to action

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that »

Category: User eXperience (UX)

DIY: Test your mobile site!

21 June 2016 by Michiel Heijmans » - 4 Comments

HTTP/2

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself »

Category: User eXperience (UX)
Tags: ,

7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans »

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: User eXperience (UX)
Tags: , ,

Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX optimize your shopping cart

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, User eXperience (UX)
Tags: ,

Shopping cart abandonment

12 April 2016 by Michiel Heijmans »

Shopping cart abandonment

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost »

Categories: eCommerce, User eXperience (UX)
Tag:

The importance of typography

Writing a readable blog post

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability »

Categories: Content SEO, User eXperience (UX)
Tags: ,

WordPress plugins and accessibility

6 April 2016 by Michiel Heijmans » - 4 Comments

accessibility responsibility

WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld‘s article WordPress goes WCAG clearly reflects her enthusiasm about this step forward in terms of accessibility. It aligns »

Categories: User eXperience (UX), WordPress
Tag:

The power of our reviews

23 March 2016 by Michiel Heijmans »

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a »

Categories: Content SEO, eCommerce, User eXperience (UX)
Tags: , ,