User eXperience (UX) archives - Page 2 of 9

3 SEO quick wins to implement right now

10 January 2018 by Michiel Heijmans - 22 Comments

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to …

Read: "3 SEO quick wins to implement right now"
SEO quick wins

How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans - 16 Comments

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate …

Read: "How to perform an SEO audit. Part 1: Content SEO & UX"
Website SEO audit

Video backgrounds suck and should be banned from your website

26 November 2017 by Michiel Heijmans - 29 Comments

“I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time. Our good …

Read: "Video backgrounds suck and should be banned from your website"
Ask Yoast case study: renting holiday home

Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk - 13 Comments

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …

Read: "Ask Yoast: Adding testimonials to your site"

A/B testing your newsletters

In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing …

Read: "A/B testing your newsletters"
Category: User eXperience (UX)
Tag:
A/B testing your newsletters

Where SEO and UX meet on your site

6 October 2017 by Michiel Heijmans - 25 Comments

At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In …

Read: "Where SEO and UX meet on your site"
Where SEO and UX meet on your site



Optimizing your website menu

13 September 2017 by Michiel Heijmans - 8 Comments

In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new …

Read: "Optimizing your website menu"
structured data for recipes

5 questions: Roy Huiskes – Chapter42

11 September 2017 by Edwin Toonen

“SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of …

Read: "5 questions: Roy Huiskes – Chapter42"
Interview Roy Huiskes


Browse other categories