User eXperience (UX) archives

Internal search: why and how

3 April 2017 by Michiel Heijmans » - 12 Comments

Internal search is the search option on your own website. It’s, for instance, the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that search option, and I’d like to »

Category: User eXperience (UX)

Sliders suck and should be banned from your website

28 March 2017 by Michiel Heijmans » - 40 Comments

should i use sliders or carousels

Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site »

Category: User eXperience (UX)
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Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans » - 10 Comments

great contact pages

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming »

Categories: Content SEO, User eXperience (UX)
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Why is site structure important?

8 December 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google »

Categories: Content SEO, User eXperience (UX)
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Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans » - 4 Comments

ratings and reviews

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean »

Categories: Technical SEO, User eXperience (UX)
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Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen » - 7 Comments

Ecommerce filters

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve »

Categories: eCommerce, User eXperience (UX)
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Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans » - 6 Comments

online customers - brand ambassadors

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new »

Categories: eCommerce, User eXperience (UX)
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Creating loyal customers

5 October 2016 by Michiel Heijmans » - 2 Comments

Creating loyal customers

Getting customers is step one, but keeping these customers really is a totally different ball game. You may annoy people with too many newsletters, or spend too little time on social media engaging to them. There’s more than one reason your once so good customer might abandon your ship to go shop elsewhere. Engagement, and »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk »

Ask Yoast AMP for small business owners

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of »

Categories: Content SEO, User eXperience (UX)
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Improve your small business SEO today

9 September 2016 by Michiel Heijmans » - 2 Comments

Small business tips

Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can »

Categories: Content SEO, Social Media, User eXperience (UX)
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