User eXperience (UX) archives

Ask Yoast case study: SEO for local businesses

23 August 2017 by Michelle Foolen » - 6 Comments

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks » - 39 Comments

wish list

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Mobile SEO: the ultimate guide

20 July 2017 by Edwin Toonen » - 29 Comments


Favicons and your online brand

17 July 2017 by Michiel Heijmans » - 8 Comments

5 tips on branding

Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I »

Categories: User eXperience (UX), WordPress
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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks » - 11 Comments

seo for architects

What are breadcrumbs and why are they important for SEO?

10 July 2017 by Edwin Toonen » - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What »

Categories: User eXperience (UX), WordPress
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Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans » - 4 Comments

ratings and reviews

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of »

Categories: eCommerce, User eXperience (UX)
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Avoid these site structure mistakes!

site structure mistakes

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast case study: SEO of a photographer’s site

13 June 2017 by Meike Hendriks » - 15 Comments

Ask Yoast Case study

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast: Not much above the fold in Twenty Seventeen?

2 June 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most »

Category: User eXperience (UX)
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