Posts by Edwin Toonen archive - page 3

Yoast SEO 7.1: A língua Portuguesa

20 March 2018 by Edwin Toonen » - 15 Comments

Yoast SEO 7.1

What is anchor text?

19 March 2018 by Edwin Toonen » - 21 Comments

SEO basics: Anchor text

Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and »

Category: SEO basics
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Mobile SEO: The ultimate guide

13 March 2018 by Edwin Toonen » - 18 Comments

How to improve your mobile site?

Indexing in Yoast SEO: Show x in search results?

1 March 2018 by Edwin Toonen » - 29 Comments

XML sitemaps

Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, »

Category: WordPress

How to add focus to your text with Yoast SEO Insights

16 February 2018 by Edwin Toonen » - 17 Comments


Please welcome to Yoast: SEO expert Jono Alderson

13 February 2018 by Edwin Toonen » - 14 Comments

Interview Jono Alderson

We’ve been on quite the hiring spree at Yoast HQ and today, we’d like to introduce you to our newest Yoaster. This, however, is not just any old hire. No, it’s none other than the incredible Jono Alderson. Jono has been a leading figure in the world of SEO for some time now. He leaves »

Category: Announcements

Yoast SEO 6.3: Giving you more context

13 February 2018 by Edwin Toonen » - 19 Comments

yoast seo 6.3 fi

Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of »

Categories: Announcements, WordPress
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Checking mobile site speed and SEO with Google Lighthouse

6 February 2018 by Edwin Toonen » - 3 Comments

Mobile site speed Google

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark »

Category: Technical SEO

What is off-page SEO?

25 January 2018 by Edwin Toonen » - 29 Comments

What is off page SEO?

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your »

Category: SEO basics
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Yoast SEO 6.2: Passive voice checks for French and Spanish

23 January 2018 by Edwin Toonen » - 16 Comments

yoast seo 6.2

Since launching the readability analysis way back when we’ve been steadily adding support for more and more languages. Today, with the release of Yoast SEO 6.2, we’re expanding our knowledge of languages again by introducing passive voice checks for the French and Spanish languages. Improving language checks At Yoast, we firmly believe that readability ranks. »

Category: Announcements
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