Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …
Read: "How to turn your online customer into a brand ambassador"
Five years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site …
Read: "Sliders suck and should be banned from your website"
Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!
Read: "Mobile SEO: The ultimate guide"
In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which focuses on increasing your local visibility. Today I want to discuss another factor that can help you with local SEO: adding a store …
Read: "Local SEO: why your site should have a store locator"
More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be …
Read: "DIY: Test your mobile site!"
As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is …
Read: "What is a landing page? And how does it work?"
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a …
Read: "5 things you need to know about mobile-first indexing"
Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …
Read: "How to optimize a landing page for users"
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …
Read: "10 years of Yoast and SEO: Webinar recap"
We all want to increase our sales, lift engagement, and get the best possible result out of our website. Wouldn’t it be great to have a quick and easy list of things you can do right now to improve your SEO? This five-step rocket of SEO quick wins will help you kick-start your website! Here …
Read: "5 SEO quick wins to implement right now"