Site structure archives

Sometimes, content on your website becomes irrelevant or outdated and you need to decide whether to update it or delete it. It can be tricky to decide what needs to be done, but don’t let this hold you back. Regularly updating outdated content should be a key part of your content maintenance activities. Let’s help …

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post, you might find out you’ve already written a similar article (maybe even twice), or you might get a feeling that you’ve written something related that …

Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and gives search engines valuable context about the linked page. Getting your anchor text right helps users …

What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though …

Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it …

Your focus keyphrase is the keyword(s) for which you want your post or page to rank. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But that’s not what a focus keyphrase is for! You should only use it once. But why? And …

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end …

Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the …

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a …

Internal linking is one of those underrated SEO strategies that quietly does the heavy lifting for your website. It’s about connecting pages, but also about helping search engines and users better understand your site. When done correctly, internal links can enhance crawlability, improve your search engine rankings, and boost your topical authority. So, what is …