Shopify archives

You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part of running an online store. Luckily, SEO can help you bring a steady stream of …

Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly true for websites built through Shopify, where there are several quick and easy ways to add videos. In this post, we will discuss the various …

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …

May is definitely an interesting month for Shopify Merchants. Shopify has announced many interesting features, such as Shopify audiences and the Shopify promise. And that’s not all, because Yoast SEO for Shopify also improved and is now compatible with Google Merchant Store. What’s new in Yoast SEO for Shopify? Yoast SEO is now compatible with …

One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it …

One of the most important aspects of increasing your conversion rate is showing customers you have high ratings and good reviews. Many online stores know this and show ratings and reviews on their product pages. But potential customers have to land on your site to see these. What if you could show ratings — and …

Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. …

You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A great way to draw people in is by creating content that they’re searching for online. …

If you’ve got a store on Shopify, getting more sales is sure to be one of your goals. But securing those sales relies on more than just your product pages and the ‘add to cart’ button. There are loads of things you can do to increase your sales, and these opportunities arise at every step …