Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly true for websites built through Shopify, where there are several quick and easy ways to add videos. In this post, we will discuss the various …Read: "How to add video content to Shopify"
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Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …Read: "How to get ratings and reviews for your business"
You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …Read: "How to choose a focus keyphrase for product descriptions and categories"
May is definitely an interesting month for Shopify Merchants. Shopify has announced many interesting features, such as Shopify audiences and the Shopify promise. And that’s not all, because Yoast SEO for Shopify also improved and is now compatible with Google Merchant Store. What’s new in Yoast SEO for Shopify? Yoast SEO is now compatible with …Read: "Yoast SEO for Shopify and Shopify – May update"
Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been …Read: "6 reasons why the Yoast SEO Shopify solution will boost your rankings!"
One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it …Read: "How the right Shopify SEO tools can boost your traffic"
One of the most important aspects of increasing your conversion rate is showing customers that you have high ratings and good reviews. Many online stores know this and, therefore, show ratings and reviews on its product pages. But, potential customers have to land on your site to see these. What if you could show ratings …Read: "New in Yoast SEO for Shopify: Show rating in the search results"
Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. …Read: "How to become a Shopify SEO expert"
You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A great way to draw people in is by creating content that they’re searching for online. …Read: "How to add a blog to your Shopify store"
You’ve probably noticed that ecommerce has grown into this huge thing. In the pandemic years, the growth accelerated even more as people did more of their shopping from the safety of their own homes. In Q2 2020, customers in the US spent $1 in every $5 online — a rise of over 44% from the …Read: "Ecommerce SEO: how to sell more online"