21 February 2024
Cindy Paul
What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical …
Read: "How to write an SEO-friendly introduction for a blog post"
13 February 2024
Marieke van de Rakt
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized …
Read: "Paragraph length check: Why and how to write shorter paragraphs"
16 January 2024
Marieke van de Rakt
Your focus keyphrase is the keyword(s) for which you want your post or page to rank. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But that’s not what a focus keyphrase is for! You should only use it once. But why? And …
Read: "Why you should use a focus keyphrase only once"
14 December 2023
Cindy Paul
We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for …
Read: "Copywriting for mobile"
15 November 2023
|
Cindy Paul
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …
Read: "Content planning for a (growing) blog: 6 easy-to-use tips"