SEO copywriting archives

The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized …

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and …

Your focus keyphrase is the keyword(s) for which you want your post or page to rank. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But that’s not what a focus keyphrase is for! You should only use it once. But why? And …

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is about two topics of equal importance.” Yoast SEO warns you with a red traffic light if you use more than …

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most …

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: our content analysis, readability analysis, and inclusive language analysis. The first checks whether your post or product pages are SEO-proof, while the readability one checks if …

We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for …

Using transition words in your writing can help you enhance the readability of your content. They help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so …

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites forget a few important things. Here, we’ll give you an overview …

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …