SEO copywriting archives

Recent SEO copywriting articles

How to improve your writing style: 6 tips to write an attractive text

17 February 2020 | 6 Comments Marieke van de Rakt

Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In the current situation, it’s extra important to write …

Read: "How to improve your writing style: 6 tips to write an attractive text"
How to improve your writing style: 6 tips to write an attractive text

Why and how to write shorter sentences for SEO

11 February 2020 Marieke van de Rakt

The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? This article will explain why you shouldn’t use too many long sentences and …

Read: "Why and how to write shorter sentences for SEO"
Why and how to write shorter sentences for SEO

Why text structure is important for SEO

29 January 2020 | 8 Comments Marieke van de Rakt

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …

Read: "Why text structure is important for SEO"
Why text structure is important for SEO


Avoid starting consecutive sentences with the same word

19 January 2020 Marieke van de Rakt

The consecutive sentences check in Yoast SEO for WordPress or Yoast SEO for Shopify warns against using the same word to start consecutive sentences. Why is this starting consecutive sentences with the same word a bad idea? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! Have …

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Avoid starting consecutive sentences with the same word


Keyphrase distribution: What it is and how to balance it

8 January 2020 Fleur Heesen

Ever heard of keyphrase distribution? The SEO analysis in the Yoast SEO plugins provides feedback on your keyphrase distribution. But what does this entail? Why does it matter? And how can you balance your keyphrase distribution? That’s what you’ll find out in this post! Do you have an orange or red traffic light for the …

Read: "Keyphrase distribution: What it is and how to balance it"
Keyphrase distribution: What it is and how to balance it

The passive voice: What is it and how to avoid it?

1 December 2019 Fleur Heesen

Do you know what the passive voice is and why you should avoid it in most cases? In the readability analysis in Yoast SEO, we recommend using the passive voice in a maximum of 10% of your sentences. This post will answer some questions about our plugin’s passive voice and assessment. Firstly, we’ll explain what it is. …

Read: "The passive voice: What is it and how to avoid it?"
The passive voice: What is it and how to avoid it?

5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments Willemien Hallebeek

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

Read: "5 SEO copywriting mistakes you should avoid"
5 SEO copywriting mistakes you should avoid

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"
Yoast SEO: don’t just set it and forget it!