24 September 2020
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Annelieke van den Berg
Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce …
Read: "Analytics: 5 tips to measure your Black Friday success"
4 July 2019
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Meike Hendriks
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you …
Read: "What is an exit survey and why should you use it?"
22 May 2019
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Thijs de Valk
I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. …
Read: "How to do a one-page analysis in Google Analytics"
10 April 2019
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Annelieke van den Berg
When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism …
Read: "Create your first report in Google Data Studio"
19 November 2018
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Annelieke van den Berg
I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to …
Read: "5 Google Analytics segments for your blog"
14 November 2018
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Meike Hendriks
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can …
Read: "Assisted Conversions in Google Analytics"