Analytics archives


Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Categories: Analytics, Content SEO
Tags: , ,

Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

webmaster tools bing

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Categories: Analytics, Technical SEO
Tags: , ,

Cohort Analysis in Google Analytics

18 March 2015 by Thijs de Valk » - 15 Comments

Since a few weeks Google Analytics has been rolling out a new feature in beta: Cohort Analysis. I was actually made aware of this new feature by my colleague Peter, who is working on our Google Analytics by Yoast Premium plugin. We started looking at the new analysis together. As is often the case with »

Category: Analytics
Tag:

Google Search Console: Crawl

10 February 2015 by Michiel Heijmans »

Google search console crawl

The section in Google Search Console that works most closely with our Yoast SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Search Console section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that need redirecting, »

Categories: Analytics, Technical SEO
Tags: , , ,

Google Search Console: Google Index

4 February 2015 by Thijs de Valk »

Google Search Console Index

This is already the third post in our Google Search Console series. We’ve written about the Search Appearance section and the Search Traffic section of Google Search Console. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google Index section, which obviously »

Categories: Analytics, Technical SEO
Tags: , ,

Google Search Console: Search Traffic

28 January 2015 by Michiel Heijmans »

Google Search Console Search Analytics

Following Thijs’ article on Search Appearance in Google Search Console, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search analytics and links. In this article, we will explain all that can be found in these subsections. Search Analytics »

Categories: Analytics, Technical SEO
Tags: , ,

Custom dimensions and SEO

18 December 2014 by Thijs de Valk » - 11 Comments

As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help »

Categories: Analytics, Technical SEO
Tag:

Custom Dimensions: The Sequel

4 December 2014 by Thijs de Valk » - 3 Comments

Two weeks ago I wrote a post about custom dimensions and which custom dimensions we’ve already preset for you in our Google Analytics by Yoast Premium plugin. I started explaining two of those custom dimensions. This post will divulge on the remaining 3 custom dimensions that are currently set up in our plugin. This will »

Category: Analytics

Google Analytics custom dimensions

21 November 2014 by Thijs de Valk » - 6 Comments

Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. So today I’ll be explaining what custom dimensions are and how you »

Category: Analytics
Tag:

Custom campaigns and why you should use them

17 November 2014 by Thijs de Valk » - 9 Comments

Google Analytics actually offers quite a lot of ways to customize your tracking. One of the ways to track things specifically to your liking is custom campaign tracking. In this post I’ll explain what custom campaigns are and how you can use them. Some of this post will go into custom campaigns pretty deeply. The main »

Category: Analytics
Tag: