Whether it’s Google Analytics, getClicky, Mint or something else, We’re always playing with web analytics tools, this category describes our troubles and findings with them as well as the tools we’ve built to work with them.

Analytics are a tool we use in all of our SEO and Usability and Conversion projects and are thus at the basis of our daily routine.

Clicky Analytics (getClicky) Review: clean, simple, effective

26 June 2011 by Joost de Valk » - 18 Comments

Clicky web analytics

In my post last week about social buttons, I included code samples for Clicky Analytics. I got some emails asking me why I use Clicky and Google Analytics alongside each other. In this review I want to show you some of the cool features I use from Clicky Analytics (aka getClicky) that make me use »

Category: Analytics

Social Buttons: Adding them to your site & Tracking them

23 June 2011 by Joost de Valk » - 58 Comments

Social Buttons

I’ve had a lot of questions recently (like literally, several a day) on how I implemented the social buttons in WordPress, whether I was using a plugin or using a theme. First of all I’m glad to see all of you noticing my social buttons section so much. Second, I’d love to share with you »

Categories: Analytics, Social Media

Tracking Google +1 button Interaction in Google Analytics

1 June 2011 by Joost de Valk » - 111 Comments

Google +1 button code

[plus1]Today Google introduced the new +1 button, which I of course immediately implemented (see below and, on this specific post, on the right). It comes with an option for a callback function that you can use to track interaction with that button in Google Analytics. The implementation is pretty easy so let’s go ahead and »

Category: Analytics

Site Speed tracking in Google Analytics

9 May 2011 by Joost de Valk » - 23 Comments

Google Analytics Dashboard for WordPress blogs

Just a quickie: I just updated my Google Analytics for WordPress plugin to incorporate the new Site Speed tracking feature that Google announced last week. The feature is on by default and can be disabled in the advanced section of the settings. As you can see from the announcement post, this new feature helps you »

Categories: Analytics, WordPress

Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk » - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to »

Category: Analytics

Google Analytics for WordPress gets a debug mode

26 August 2010 by Joost de Valk » - 28 Comments

With the wider introduction of the ga_debug.js script (Google Analytics Certified Partners had had access to that for a while so I’d been using it already); I finally had the chance to add a real debug mode to my Google Analytics plugin. Since the debug script uses the console to display its information, I also »

Categories: Analytics, WordPress

Google Analytics for WordPress reaches version 4

7 July 2010 by Joost de Valk » - 149 Comments

Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with this Google Analytics »

Categories: Analytics, WordPress

Google Analytics plugin updates

4 December 2009 by Joost de Valk » - 49 Comments

One of my most popular plugins is my Google Analytics for WordPress plugin, having been downloaded almost 700,000 times. This post is to let you know that this plugin is going to be getting quite a few updates in the coming month, the first of which I’ve just submitted to There’s two reasons for »

Category: Analytics

Comment Tracking in Clicky

17 November 2009 by Joost de Valk » - 8 Comments

So one of the things I’ve always wanted to do is use an Analytics tools API to enrich the data about a visit. Clicky is one of the few tools out there that have a well detailed API that allows you to push in extra data during the visit. The extra data bit I really »

Categories: Analytics, WordPress

Searching Without Result

1 October 2009 by Joost de Valk » - 25 Comments

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more »

Category: Analytics

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