Analytics archives

Google Analytics custom dimensions

21 November 2014 by Thijs de Valk » - 6 Comments

Recently we’ve released our Google Analytics by Yoast Premium plugin. As all our premium plugins, it gives you support and extra features. The first added feature of this premium plugin is the Custom Dimensions. This is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s »

Category: Analytics

Custom campaigns and why you should use them

17 November 2014 by Thijs de Valk » - 9 Comments

Google Analytics actually offers quite a lot of ways to customize your tracking. One of the ways to track things specifically to your liking is custom campaign tracking. In this post I’ll explain what custom campaigns are and how you can use them. Some of this post will go into custom campaigns pretty deeply. The main »

Category: Analytics

Google Analytics Dashboards

28 October 2014 by Thijs de Valk » - 10 Comments

Google Analytics is a powerful tool. However, it takes quite some time getting used to, which is why people are missing out on a lot of functionality. They simply don’t know it exists. So today I’ll be explaining a feature that I find very useful: Google Analytics dashboards. I’ll explain what they are, how to »

Category: Analytics

Google Analytics eCommerce tracking

17 September 2014 by Joost de Valk » - 11 Comments


We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we »

Categories: Analytics, eCommerce, WordPress
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How to: tracking your SEO using Google Analytics

5 September 2014 by Thijs de Valk » - 15 Comments

At Yoast, we’re known for giving you any number of useful tips to improve your site’s SEO. However, how do you know whether those tips actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will actually cost you money. And in the »

Category: Analytics

Google Analytics by Yoast, V5: Universal Support

4 September 2014 by Joost de Valk » - 98 Comments

Google Analytics by Yoast

We’ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we’d be better off with a full rewrite. We’ve redone some of the features, killed a few minor features »

Category: Analytics
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Yoast Research: get to know your audience!

25 February 2014 by Marieke van de Rakt »

The first step in marketing is to find out what your audience looks like. Who are your visitors? Where are they from? Who do I currently engage with my blog posts? In this post, I will explain how we got to know our own audience at Knowing your audience! When Joost began it »

Category: Analytics

Perfecting your goals in Google Analytics

12 February 2014 by Thijs de Valk » - 21 Comments

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated »

Category: Analytics

Analyzing statistics just isn’t that easy

9 December 2013 by Marieke van de Rakt »

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics! »

Category: Analytics

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk »

yoast SEO

During my attempts to optimize the conversion rates here on, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, Usability & Conversion