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Out of stock products on your site

Out of stock product – what to do with product page?

April 24th, 2017 – 12 Comments

If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when a product goes out of stock.

Brad Griffin out of Texas USA emailed us:

“When a WooCommerce product is out of stock, I’ve got a couple of options: a redirect; a fallback URL; a waiting list; or delete it and do nothing. Let’s assume that the product is a one-time sale, it’s not coming back. What should I do with that URL?

Check out the video or read the answer below!

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Best practice product out of stock

In the video, we explain which options you have when a product goes out of stock and what would be the best decision:

” Well, Brad, simply delete it and do nothing is not an option, because people might have linked to that URL, so you want to send them somewhere decent. And a waiting list would be weird, because the product is not coming back.

So, I think you’ve got two options:

1. Redirect them to the category that the original product was in and make sure that they land on something that feels somewhat close to what they were looking for if they wanted to get to that URL.

2. Show them a page saying: Hey, we had this product. We’ve sold it, but we’ve got these other options:…, …, …,  (show alternatives).

Those are really your only two real options.

Good luck!”

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12 Responses to Out of stock product – what to do with product page?

  1. Vietnam
    By Vietnam on 5 May, 2017

    Awesome article! Thanks a lot!

  2. carobstory
    By carobstory on 28 April, 2017

    Clear and instructive article, thank you!

    • Joost
      By Joost on 28 April, 2017

      Thanks! You’re welcome.

  3. Phoenix Pop Productions
    By Phoenix Pop Productions on 27 April, 2017

    Another solution is directing them to an affiliated website to still earn money or have a pre-pay incentive until the product is stocked and ready to ship.

  4. Lrers
    By Lrers on 26 April, 2017

    very well article because in this article give me solution of my out of stock product and thanks for sharing.

  5. Pattipie
    By Pattipie on 25 April, 2017

    May I suggest the third option. Keep the page with sold out and offer alternative on page. Valuable links from the page.

    • Joost
      By Joost on 26 April, 2017

      Hi Pattipie, that’s indeed the most user-friendly one. More or less the same as option #2 ;-)

  6. Joost
    By Joost on 25 April, 2017

    You’re welcome!

  7. varun
    By varun on 25 April, 2017

    This is really i want to know about yoast team. Thank you very much yoast team for daily updates .

  8. Quintela
    By Quintela on 25 April, 2017

    I always had this doubt and I never got punctual criteria for a decision … I found this in this post. Gratitude

  9. RAZSVETLJAVA.SI
    By RAZSVETLJAVA.SI on 24 April, 2017

    That is an interesting point – we also have a store and were wondering about it. Thank you, Yoast Team!

    • John
      By John on 25 April, 2017

      This is what i did also for our shopping website Unlideals. I redirect them to products that is more relevant, it is important to pass the authority from one product to another.


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