Find the SEO training you need at Yoast!

  • Improve your SEO knowledge and skills
  • Learn how to optimize your website(s) yourself
  • High quality courses created by SEO ánd educational experts

We like to share the SEO knowledge we have, and we love to see our SEO insights be put to practice, by you! We offer various courses to improve your SEO knowledge and skills, and our offerings are expending. Select the SEO training you need:

Basic SEO training

What do you learn

Do you want to be found by your customers, but don’t know where to start? Our online Basic SEO training teaches you the basics of optimizing your website, in a holistic way. From keyword research, to technical SEO and content writing, to usability of your site: all the basic elements that make a site rank well will be covered. After the Basic SEO training you can optimize your site yourself!

Who is it for

This online SEO training is valuable for everyone who’d like to learn how search engines work and improve their SEO knowledge, whether you:

  • own a blog or an online shop;
  • work internationally or have a local business;
  • are on WordPress or another CMS;
  • own your own site or maintain sites for clients.

Time investment

On average participants spend 6 to 8 hours on the Basic SEO training. Depending on your current level of SEO knowledge this might vary a bit.

Learn more about our Basic SEO training

Basic SEO training by Yoast

Get your Basic SEO training

Learn how to optimize your website yourself!

Yoast SEO for WordPress training

What do you learn

Do you want to get the most out of the Yoast SEO plugin? Then this SEO training will help you out! Over the years the amount of features of our Yoast SEO plugin increased steadily. Because of all these different features and functionalities there are many ways to configure Yoast SEO. This training guides you through all features and we’ll teach you how to configure it the best way for your site or your clients’ sites.

Who is it for

This SEO training is indispensable when you’re regularly installing and configuring Yoast SEO (for WordPress) on sites for clients. It helps you configure it the best way possible on different types of websites. Also when using the plugin on your own site this training will help you to get the most out of it.

Get certified!

Become a certified Yoast SEO configuration expert! Take this course, earn a badge, and show on your own site that you know all about Yoast SEO.

Time investment

On average participants spend 16 to 20 hours on the Yoast SEO for WordPress training. Depending on your current knowledge of our Yoast SEO plugin this might vary a bit.

Learn more about our Yoast SEO for WordPress training

logo Yoast SEO for WordPress training

Get your Yoast SEO for WordPress training

Learn how to get most out of our plugin!

SEO copywriting training

What do you learn

When it comes to SEO, content is king. An important part of content creation is copywriting. Writing interesting, easy-to-read and fun copy is a skill you can learn! Therefore we’ll create this SEO training on copywriting. You’ll learn how to write attractive copy for both visitors and search engines.

Who is it for

Everyone who owns a blog, website or online shop and who wants to improve their writing skills.

Time investment

On average participants spend 8 to 10 hours on the SEO copywriting training.

Learn more about our SEO copywriting training

SEO copywriting training - Yoast

Get your SEO copywriting training

Learn how to write content that ranks!

Site structure training

What do you learn

Do you have a lot of content, but you’re not sure how to arrange it all on your site? Do you feel your website is getting too complex? Our online Site structure training teaches you how to create an ideal structure for your site, or how to improve upon your existing structure. From site hierarchy, to cornerstone content, to tags and internal linking: all the elements that help create a clear site structure will be covered. A good site structure is essential if you want your website to rank higher!

Who is it for

This online SEO training is valuable for everyone who’d like to be able to organize content on websites well, whether you:

  • own a blog, an online shop or a company website;
  • work internationally or have a local business;
  • are on WordPress or another CMS;
  • build or maintain sites for clients.

Time investment

On average participants spend 5 hours on the Site structure training. Depending on your current level of knowledge this might vary a bit.

Learn more about our Site structure training

Site structure training SEO icon

Get your Site structure training

Learn how to structure your website well!

Technical SEO 1 training

What do you learn

Do you want to really understand SEO? Even all the technical aspects? Then this course is perfect for you. In this first technical SEO training we’ll help you understand the very basis of technical SEO: crawlability. To be able to rank your site, Google needs to be able to crawl your site and find all important content. Sometimes technical issues can prevent Google from crawling your site. When that’s the case you’ll never show up in the search engines. In this course you’ll learn how to detect issues with crawlability and how to solve them.

Who is it for

This online SEO training is valuable for everyone who’d like to be able to learn more about technical SEO, whether you:

  • own a blog, an online shop or a company website;
  • are on WordPress or another CMS;
  • are a developer or a website owner.

Time investment

On average participants spend 12-16 hours on the Technical SEO 1 training. Depending on your current level of knowledge this might vary a bit.

Learn more about our Technical SEO 1 training

Technical SEO 1 icon

Get your Technical SEO 1 training

Learn all about technical SEO!

Structured data training

What do you learn

If you want your page to stand out in the search results you need rich snippets! Rich snippets show extra data of your page in the search results, like ratings, prices, availability etc. Google can show these rich snippets if you add structured data to your site. In this course you’ll learn how to do just that! We’ll start with some theory, but we’ll jump to the practical implementation quickly.

Who is it for

Everyone who wants to get more clicks on his or her search results! Don’t be afraid if you aren’t a programmer, we’ll explain it so everyone can do it.

Time investment

On average participants spend 8 hours on the Structured data training. Depending on your current level of knowledge this might vary a bit.

Learn more about our Structured data training

Structured data course icon

Get your Structured data training

Learn all about rich snippets, structured data and Schema.org!

Keyword research training – Temporarily unavailable

What do you learn

Keyword research is essential to set up a good content strategy for your site. To create content that ranks requires that you’ll carry out keyword research first. Your keywords depend on your business, target audience, competitiveness of your market and more. In this training you’ll learn how to start with keyword research, what tools you can use and how you should prioritize the keywords you’re aiming for.

Who is it for

Website owners who that want to set up a solid keyword research strategy for their site. Copywriters who already know how to write well, but want to learn what keywords they should focus on.

Time investment

On average participants spend 4 to 6 hours on the Keyword research training.

Learn more about our Keyword research training

Keyword research training


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