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Google Analytics plugin updates

One of my most popular plugins is my Google Analytics for WordPress plugin, having been downloaded almost 700,000 times. This post is to let you know that this plugin is going to be getting quite a few updates in the coming month, the first of which I’ve just submitted to WordPress.org. There’s two reasons for [...]

Searching Without Result

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more [...]

Track SEO rankings and Sitelinks with Google Analytics II

Earlier this year I did a guest post on this site to show you how to track your SEO rankings with Google Analytics. It was quite some news for a lot of people, just take a look at the 300+ comments. And now it’s time for the follow-up. Google’s new technology Since a while Google [...]

Coverage of SES Amsterdam

I’ll try to list all the coverage of SES Amsterdam I’ve found online, please leave a link in the comments if I’ve missed one. Most of them are in Dutch, the first four are in English: Live coverage SES Amsterdam – SearchCowboys SES Amsterdam: The Changing Face of Search – SearchCowboys SES Amsterdam – Google [...]

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Category: SEO

New SEO reports for Google Analytics

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were [...]

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Category: Analytics SEO

Easily get your Google Analytics account ID

Ok I’m kinda bummed: why doesn’t Google just add a field to Google Analytics that gives you the account ID, instead of telling people who want to track Google sites to extract the account ID from the javascript code… Well I’m here to make it easier for you people. Paste the code that Google gave [...]

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Category: Analytics

The analytics issue with Twitter

Twitter is great for traffic, but just how great it is, well, you’ll never really know. Why not? You’ll ask. Well, the only traffic you’ll see coming from Twitter is traffic that comes through Twitters web interface. And most people I know don’t use the web interface, they use desktop and / or phone clients. [...]

A Rankings Filter in Analytics: the video

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add [...]

Track SEO rankings with Google Analytics

Some months ago I created a Google Analytics filter that enables you to track your Google rankings. On my own Google Analytics blog I blogged about it and saw there was more interest in it then usual. Joost walked by and offered me to do a guest post on this subject. So here he goes: [...]

Measuring SEO: why rankings are worthless

While Joost is enjoying his well deserved honeymoon, he asked me to do a post as guest blogger. “As long as it’s anything about search”, he said. Alright, that’s not so hard :) I thought I’d dive into the discussion of search engine rankings and what the value is in SEO. To match the style [...]

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Category: SEO

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