Google Analytics archives

Recent Google Analytics articles


Searching without result: Insights from zero result searches

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website …

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Searching without result: Insights from zero result searches

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments Edwin Toonen

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

Read: "Measure your social media efforts with UTM tags"
Measure your social media efforts with UTM tags

Social buttons: How to add and track them on your site

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …

Read: "Social buttons: How to add and track them on your site"
Social buttons: How to add and track them on your site

What is an exit survey and why should you use it?

4 July 2019 | 5 Comments Meike Hendriks

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

Read: "What is an exit survey and why should you use it?"
What is an exit survey and why should you use it?


Create your first report in Google Data Studio

10 April 2019 | 11 Comments Annelieke van den Berg

When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism …

Read: "Create your first report in Google Data Studio"
Create your first report in Google Data Studio



The power of Landing Pages in Google Analytics

7 November 2018 | 5 Comments Annelieke van den Berg

Landing Pages in Google Analytics, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the Landing Page is a powerful dimension in Google Analytics. Let me explain why I …

Read: "The power of Landing Pages in Google Analytics"
The power of Landing Pages in Google Analytics