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Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments Edwin Toonen

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

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Measure your social media efforts with UTM tags


Does social media influence your SEO?

16 January 2020 | 32 Comments Marieke van de Rakt

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen, and I probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t. You even see recent …

Read: "Does social media influence your SEO?"
Does social media influence your SEO?


Social buttons: How to add and track them on your site

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …

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Social buttons: How to add and track them on your site

How social image sharing works and how to optimize your og:image tags

30 April 2018 | 15 Comments Jono Alderson

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …

Read: "How social image sharing works and how to optimize your og:image tags"
How social image sharing works and how to optimize your og:image tags

Twitter cards in Yoast SEO

16 June 2017 | 7 Comments Jimmy Comack

Given the benefits of social media, it is essential to make use of it in the right way. For example, you should not miss the opportunity to use Twitter and share your content there. Especially since it has a system called Twitter Cards, which enriches your tweets with media such as images, audio, and video. …

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Twitter cards in Yoast SEO

Metadata and SEO part 3: social, internationalization and more

15 March 2017 Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

Read: "Metadata and SEO part 3: social, internationalization and more"
Metadata and SEO part 3: social, internationalization and more