Technical SEO archives

Recent Technical SEO articles

Features of the Google Search Engine Results Page (SERP)

5 December 2024 Edwin Toonen

Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding these can help you navigate …

Read: "Features of the Google Search Engine Results Page (SERP)"
Features of the Google Search Engine Results Page (SERP)

7 common technical ecommerce SEO mistakes to prevent

11 September 2024 | 2 Comments Edwin Toonen

Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps …

Read: "7 common technical ecommerce SEO mistakes to prevent"
7 common technical ecommerce SEO mistakes to prevent

Google’s reversal on third-party cookies: what it means for you

24 July 2024 Carolyn Shelby

In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast …

Read: "Google’s reversal on third-party cookies: what it means for you"
Google’s reversal on third-party cookies: what it means for you

Google and Bing stress the importance of lastmod in XML sitemaps

18 June 2024 | 2 Comments Edwin Toonen

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling …

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Google and Bing stress the importance of lastmod in XML sitemaps


What is ‘Crawled – currently not indexed’ in Search Console?

23 May 2024 Edwin Toonen

Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of the common issues you might encounter is the “Crawled — currently not indexed” status. This message means that Google has crawled your page but hasn’t indexed it. As a result, …

Read: "What is ‘Crawled – currently not indexed’ in Search Console?"
What is ‘Crawled – currently not indexed’ in Search Console?


All about Core Web Vitals: INP (Interaction to Next Paint)

26 March 2024 Edwin Toonen

Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, …

Read: "All about Core Web Vitals: INP (Interaction to Next Paint)"
All about Core Web Vitals: INP (Interaction to Next Paint)


Link building strategy: a successful approach in 6 steps

8 February 2024 Camille Cunningham

SEO is all about creating a great experience for the people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should! They …

Read: "Link building strategy: a successful approach in 6 steps"
Link building strategy: a successful approach in 6 steps