Keyword research archives

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good in the search results is to use Yoast SEO’s search appearance preview. It simulates what a search result for your page would look like and allows you to edit the title, slug, and description! Here, we explain …

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products …

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they …

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people …

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily build a page with Elementor and optimize its content with Yoast SEO. To make this happen, we’ve partnered …