Keyword research archives

Recent Keyword research articles

Why you should use synonyms and related keywords

18 December 2025 Brendan Reid

Search engines have become significantly more intelligent than they were in the past. You no longer need to repeat the same keyword a dozen times to be noticed. Google’s AI models, as well as large language models like ChatGPT and Gemini, now understand meaning, intent, and context. So, does that mean you don’t need to …

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Why you should use synonyms and related keywords

What is search intent and why is it important for SEO?

1 December 2025 Ahad Qureshi

SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must optimize your content for the right words to get people to your site. However, you should …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?

Enhance keyword research with Yoast SEO and Semrush

20 November 2024 Edwin Toonen

In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, …

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Enhance keyword research with Yoast SEO and Semrush

12 reasons your page won’t rank – even though it’s optimized

16 October 2024 | 4 Comments Edwin Toonen

What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though …

Read: "12 reasons your page won’t rank – even though it’s optimized"
12 reasons your page won’t rank – even though it’s optimized

What is a keyword?

11 September 2024 Edwin Toonen

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And, of course, this is crucial if you’d like your page to rank. But it’s also important to understand the basic principle of a keyword. And that’s the thing I’ll explain here. I’ll also share some suggestions …

Read: "What is a keyword?"
What is a keyword?





The ultimate guide to content SEO

26 April 2023 | 2 Comments Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, your site can’t rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. What is content …

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The ultimate guide to content SEO